tag:blogger.com,1999:blog-88237600056420581952024-02-20T04:22:54.764-08:00How to write an mla paperPersuasive Essay Topics Makeupabbygigliotti25http://www.blogger.com/profile/10800276054622548807noreply@blogger.comBlogger54125tag:blogger.com,1999:blog-8823760005642058195.post-84654904421747864272020-09-02T07:03:00.001-07:002020-09-02T07:03:07.382-07:00Intro to Philosophy Essay Example | Topics and Well Written Essays - 2000 wordsIntroduction to Philosophy - Essay Example the individual private discussions with ourselves that we direct ââ¬Ëin our heads.â⬠People in this manner talk about deciding altering my perspective or of being conflicted about some issue about which a choice is required. This fits in with the possibility that the psyche is an exceptionally private and individual territory to which no other individual approaches. The historical background of the word in English shows how there is some disarray with regards to what ââ¬Ëmindââ¬â¢ really implies. In Old English it was ââ¬Ëgemyndââ¬â¢, a word used to allude to memory and aim just as deduction (, Harper 2012), in any event, ââ¬Ëhaving the brain arousedââ¬â¢. In Greek the word ââ¬Ëmemonaââ¬â¢ alluded to both longing for something and furthermore franticness. In Latin, as in Old English, the word was connected to review and memory. In English by the fourteenth century ââ¬Ëto mindââ¬â¢ intended to recall. In French anyway the word is ââ¬Ëespritâ⠬⢠or soul, and in German ââ¬Ëgeistââ¬â¢ for example phantom, both alluding to an immaterial something. The cerebrum is clearly a physical item, it very well may be estimated, watched, even gauged. With present day imaging strategies it is even conceivable to see it in real life, artificially, neurologically and electronically. The psyche anyway is significantly less unmistakable â⬠something we as a whole realize exists yet can't exactly clarify. It is a different element. Our body can be completely loose, even snoozing, however the brain can be extremely dynamic. The opposite can likewise be valid - we are running along maybe, pushing our body to its physical cutoff points, while simultaneously the psyche is essentially ticking over, considering practically nothing. The brain can be characterized as that piece of cognizant creatures which reasons, sees, thinks, wills and judges. The Free Dictionary characterizes the psyche as being :- The human awareness that begins in the cerebrum and is showed particularly in thought, observation, feeling, will, memory and creative mind. It is likewise depicted in a similar word reference as :- The aggregate cognizant and oblivious procedures in a conscious life form that immediate and impact mental and physical conduct. All psychological being are brought into the world with astonishing cerebrums and brains, yet it is something about which humankind by and large knows generally practically nothing. This paper will think about different perspectives regarding the matter, taking a gander at research, at conclusions, common thoughts and strict writings. Almost certainly, man, from most punctual time, has known that he is comprised of more than physical things, more even than what he sees through his detects - man is after every one of the a visionary and furthermore fit for profound encounters. Likely the most seasoned known thoughts regarding the brain originate from Zoroaster who may have lived as some time in t he past as 2000 B.C.E.(Parsa, undated), in spite of the fact that appraisals of his dates fluctuate extensively. As indicated by his biographer Zoroaster, a Persian savant and the author of the Zoroastrian religion instructed that :- By keeping the psyche solid and by utilizing inventive powers, people can discover fulfillment and energy in what they do. In Buddhism the body is contrasted with a house and our brain to a visitor remaining there. As per this conviction when an individual bites the dust their psyche proceeds onward into the following life or spot , and the house, as houses do, remains behind to be dealt with. (Kadampa 2010). A similar article likewise calls attention to that, as the psyche is amorphous, it is absolutely unlimited by physical items â⬠which clarifies why it is conceivable to dream or to think about something without being in its abbygigliotti25http://www.blogger.com/profile/10800276054622548807noreply@blogger.com0tag:blogger.com,1999:blog-8823760005642058195.post-55144956953178241472020-08-22T14:52:00.001-07:002020-08-22T14:52:21.253-07:00security :: essays research papersThe utilization of PCs inside the business and government division has said to have ââ¬Ërapidly expanded throughout the last fifteen yearsââ¬â¢; this along these lines gives a totally different possibility to a particular criminal to succeed, and by and large, to go completely unfamiliar. It has been foreseen that, except if this specific issue is handled head on, misfortunes from the PC wrongdoing may in the long run reach $50 billion every year. One master in the field has evaluated that, under present law the odds of a PC criminal being sentenced are 1 out of 500, and of going to prison as 1 of every 1000. The chance of partnerships or banks failing because of PC robbery is genuine. W. John Taggart, ââ¬Å"Computer Law in Australiaâ⬠. There are numerous types of PC misuse, yet they have come to numerous arrangements. Numerous punishments if the lawbreakers get captured but then there are numerous shortcomings in PC law. With the endeavors pace of advances in innovation, adapting to those named ââ¬Ëcomputer criminalsââ¬â¢ who are consistently one stride ahead, is for all intents and purposes unimaginable. They may ââ¬Ëpatch upââ¬â¢ blames in past frameworks, anyway don't perceive blames in most recent frameworks until itââ¬â¢s past the point of no return. PC wrongdoing includes the unapproved and unlawful utilization of a PC. Given development of innovation in our general public, the occurrence of PC rime involves extensive worry for our legislators. The expense of PC wrongdoing in the United States has been evaluated to be in any event $5000 million every year. (Cudmor, Greg ââ¬Å"Computer Lawâ⬠, page 8). Who might be delegated a ââ¬Ëcomputer criminalââ¬â¢? It is said that regularly the ââ¬Ëcomputer criminalââ¬â¢ is a believed worker and the issue for associations is by all accounts inward security. The people group thinks about PC wrongdoing, as being less genuine than different violations against property, for example, robbery or vehicle burglary, as it isn't savage or open. In numerous occasions PC wrongdoing isn't constantly detailed, because of the multifaceted nature of data frameworks. It is some of the time workable for offenses to be hidden and frequently casualties are ignorant that an offense has even been submitted. An explanation behind PC wrongdoing not being accounted for is the point at which the wrongdoing is found organizations duped of colossal aggregates of cash are now and then embarrassed to report a penetrate of security. Another explanation is that the guilty party is once in a while and representative of the organization and if the damage isn't huge the organization may train or excuse the wrongdoer. abbygigliotti25http://www.blogger.com/profile/10800276054622548807noreply@blogger.com0tag:blogger.com,1999:blog-8823760005642058195.post-3421940733121214822020-08-21T12:34:00.001-07:002020-08-21T12:34:11.927-07:00Skin Cancer and Expert Knowledge free essay sampleThe peril of being hit by an approaching vehicle is constantly present, however sensible by reviewing security guidance like the well known wellbeing exhortation ââ¬Å"Stop, Look and Listenâ⬠. Notwithstanding, a few dangers are not constantly evident and we are needy upon various sorts of information produced by specialists to help uncover them, yet once in a while this master information can be challenged and deciphered by laypeople in the public eye. The point of this report is to investigate the case that the job of master information is questioned among specialists and the lay open and will do as such by attracting on valuable proof to help bolster the case. 2. What is implied by ââ¬Ëriskââ¬â¢? The word chance alludes to a state wherein there is a chance of known peril or mischief, which whenever maintained a strategic distance from may prompt advantages (Carter and Jordan, p. 59). To intricate, here is a model that represents the meaning of hazard: â⬠¢ Someone who rides a bike might know about the hazard related with moving through traffic close by vehicles moving at quick speeds and deals with the chance using hand signs and reflectors and lights. We will compose a custom paper test on Skin Cancer and Expert Knowledge or on the other hand any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page They may likewise wear a protective cap to lessen the danger of head injury. Be that as it may, they additionally deal with the hazard by gauging it against the advantage of solid exercise related with cycling. . Hazard Society Sociologist, Ulrich Beck (1989), is an extremely compelling scholar in the discussion of hazard in the sociologies and his hypothesis of hazard society focuses on that as we have made the progress from mechanical society to contemporary society, we are additionally in a time of change toward a ââ¬Ërisk societyââ¬â¢ where we are needy upon master information to recognize and layout chances that are some of the time past the immediate forces of human observation (Carter and Jordan, p. 79). Beck utilizes the occasions of the Chernobyl debacle to represent his hypothesis. Here are a couple of key focuses about his hypothesis: â⬠¢ Beck contends that the as the haze of atomic radiation that spread through Europe, individuals who lived in the ââ¬Ëfalloutââ¬â¢ zones were intensely subject to the information on specialists to recognize the hazard. â⬠¢ Within a hazard society, individual experience not longer enough so as to pass judgment on threat or mischief. â⬠¢ However, while Beckââ¬â¢s hypothesis features the publics need of master information to characterize dangers and the conceivable risk it models for them, one of his key concerns is that the job of master information proceeds to cause stress and tension for every one of us. This hypothesis of hazard is helpful in investigating the case that master information in overseeing and understanding danger is contested, on the grounds that we can apply it to various different instances of regular material hazard. 4. Proof of hazard in contemporary society There are countless instances of material hazard in contemporary society that we can apply Beckââ¬â¢s hypothesis to. Here are only two of them. 4. 1 Allotment Example This model or hazard includes the dirt of an allocation which was said to be harmed, how with the utilization of logical tests the dirt was in certainty safe, and vulnerabilities were made when an alternate assortment of master information uncovered that the first tests exhibited a lot of variety as was challenged. â⬠¢ After a multi year pause, Tim Jordan and his family were given a portion near their home in which they developed vegetables and cheerfully ate them. Notwithstanding, they got a letter from the neighborhood specialists expressing that the dirt on the distribution was harmed with lead and arsenic, and was hence perilous. Following quite a while of interviews, the nearby board sent off examples of the dirt to different research facilities to get it examined. The consequences of which tests regarded the degrees of poisons in the dirt to be low enough not to demonstrate a risk to human wellbeing, thus typical planting was continued in the designations. â⬠¢ Jordan an d his family chose to surrender the allocation since master information in the field of science was dependent on suspicions about the dirt and they were unsure of the dangers presented by the harmed soil. In any case, the legitimacy of the logical tests was addressed by the UK Governmentââ¬â¢s natural organization (EA) who asserted that the aftereffects of the tests were flawed in light of the fact that the tests appear to discover varying degrees of poisons, thus the EA presented similar examples to nine labs in the UK and Wales, to one in the USA, and one in the Netherlands. The outcomes they created showed enough variety between the research centers to propose that such tests might be thinking little of the toxic substances. By applying the crucial purposes of Beckââ¬â¢s hazard hypothesis to this model, we can see that master information did in actuality acquire the danger of toxic substance the dirt to the consideration of general society, yet in addition it likewise shows that while logical mastery recognized the potential threat to human wellbeing, it was additionally challenged by an alternate group of logical information. 4. 2 Sun tanning model In this model, we look at how the lay open decipher clinical guidance utilizing individual encounters and social practices so as to comprehend the hazard associated with sun tanning. This contextual investigation was led as a major aspect of a bigger report supported by the Medical Research Council, with respondents matured somewhere in the range of 20 and 35 years of age and note that they were from Glasgow, a city where presentation to the sun is frequently an irregularity. â⬠¢ The respondents could all effectively review clinical counsel about presentation to the sun, yet estimated it against the idea of a solid tan. â⬠¢ Many of the respondents clarified that by getting a tan they looked and felt more beneficial in themselves. The sun can be start to see that the impacts the sunââ¬â¢s beams have on the body are both a wellspring of material hazard, from malignant growths, and an emblematic hazard, for example, being pale and undesirable looking (Carter and Jordan, p. 76). This model shows how master information as clinical exhortation instructs us to keep our skin secured to keep presentation from the sun that could cause skin malignancy, and how th is is deciphered by society utilizing the social act of booking occasions and how they balance the material danger of skin disease with the emblematic danger of getting a tan so as to look and eel more beneficial. 5. Taking everything into account, hazard is surrounding us in our material lives, however using master information that is interceded to us in a wide range of ways and causes us to shape our comprehension of hazard, we are better ready to haggle how to stay away from it. In taking a gander at Beckââ¬â¢s hypothesis, chance society, we can likewise observe that master information is relied on to bring dangers that are not evident into society awareness, and yet master information can likewise be an extraordinary reason for stress and uneasiness. Ultimately, the way that the general population rework apply information through close to home and social practices, such as adjusting harmed soil with medical advantages of developing their own natural vegetable, or adjusting the material danger of getting skin malignant growth from delayed presentation to the sun with the representative danger of getting a sound tan so they look and feel more advantageous proposes that in spite of the fact that we know and can review disentangled messages passed on by specialists, now and then we donââ¬â¢t consistently tail it precisely. In this manner, we can see that the job of master information in comprehension in overseeing hazard is a long way from straight forward and is questioned. 6. References Carter, S, and Jordan, T. (2009) ââ¬ËLiving with chance and dangerous livingââ¬â¢ in Bromley, S. , Clarke, J. , Hinchliffe, S. , and Taylor. (eds) Exploring Social Lives, Milton Keynes, The Open University. ââ¬ËA unsafe world? ââ¬â¢ (2009) Exploring Social Lives [Audio CD 1], Milton Keynes, The Open University. Self Reflection How are you dealing with your time and adapting to the examination plan? By and large I am dealing with my time by arranging my examinations around my work duties and it seems, by all accounts, to be working genuinely well. I am likewise adapting to the investigation plan very well in spite of the fact that I do feel that I could invest more energy in making takes note of that help to refresh my memory on the off chance that I get somewhat mistook for subjects inside the module materials. abbygigliotti25http://www.blogger.com/profile/10800276054622548807noreply@blogger.com0tag:blogger.com,1999:blog-8823760005642058195.post-77421369636388701222020-05-26T19:54:00.001-07:002020-05-26T19:54:03.183-07:00Self Reflection Essay - Guide to Writing a Self Reflection EssaySelf Reflection Essay - Guide to Writing a Self Reflection EssayWriting a self-reflection essay is not just writing an essay. It is also a writing that takes time and commitment. The kind of writing that one should do before starting the essay should start with an objective of writing the essay in order to prepare for the test or the work.Reading through some reports or any works related to daily life will not really help if you are about to write a self-reflection essay. What you need to do is to think of the kind of topics that you want to discuss and how much time you have before the date of the test or the presentation that you are going to make. Just by reading will not help you.First of all, there are different kinds of situations that you may come across. You may see some problems or you may think that you are having a bad day. In other words, you need to compose your thoughts in order to be prepared for the tough situation that you will face.Secondly, if you are not very conf ident of your research skills, you can make use of this resource. You can use online resources that offer relevant details about your subject. Or, you can just compose your own research into this format.Thirdly, you will have to make a research and it will be much better to use one that focuses on everyday life. For example, we all know that the summer is the time when most people have their work break. In this case, you can make use of something that focus on the summer holidays, or sports festivals or other typical leisure events.Fourthly, you can also read your interviews and other interview questions. This may be a good example for you to think about. By doing this, you can get more information on your subject or anything that you want to write on yourself reflection essay.Lastly, if you want to prepare for the reflection essay, you can easily remember what you have to do. For example, you can spend some time with some friends or just write down your reflections in the outline. abbygigliotti25http://www.blogger.com/profile/10800276054622548807noreply@blogger.com0tag:blogger.com,1999:blog-8823760005642058195.post-56649387802989442602020-05-16T04:19:00.001-07:002020-05-16T04:19:10.355-07:00Finding Chi-Square Functions in Excel Statistics is a subject with a number of probability distributions and formulas. Historically many of the calculations involving these formulas were quite tedious. Tables of values were generated for some of the more commonly used distributions and most textbooks still print excerpts of these tables in appendices. Although it is important to understand the conceptual framework that works behind the scenes for a particular table of values, quick and accurate results require the use of statistical software. There are a number of statistical software packages. One that is commonly used for calculations at the introductory is Microsoft Excel. Many distributions are programmed into Excel. One of these is the chi-square distribution. There are several Excel functions that use the chi-square distribution. Details of Chi-square Before seeing what Excel can do, letââ¬â¢s remind ourselves about some details concerning the chi-square distribution. This is a probability distribution that is asymmetric and highly skewed to the right. Values for the distribution are always nonnegative. There is actually an infinite number of chi-square distributions. The one in particular that we are interested in is determined by the number of degrees of freedom that we have in our application. The greater the number of degrees of freedom, the less skewed our chi-square distribution will be. Use of Chi-square A chi-square distributionà is used for several applications. These include: Chi-square testââ¬âTo determine if the levels of two categorical variables are independent of one another.Goodness of fit testââ¬âTo determine how well-observed values of a single categorical variable match with values expected by a theoretical model.Multinomial Experimentââ¬âThis is a specific use of a chi-square test. All of these applications require us to use a chi-square distribution. Software is indispensable for calculations concerning this distribution. CHISQ.DIST and CHISQ.DIST.RT in Excel There are several functions in Excel that we can use when dealing with chi-square distributions. The first of these is CHISQ.DIST( ). This function returns the left-tailed probability of the chi-squared distribution indicated. The first argument of the function is the observed value of the chi-square statistic. The second argument is the number of degrees of freedom. The third argument is used to obtain a cumulative distribution. Closely related to CHISQ.DIST is CHISQ.DIST.RT( ). This function returns the right-tailed probability of the selected chi-squared distribution. The first argument is the observed value of the chi-square statistic, and the second argument is the number of degrees of freedom. For example, entering CHISQ.DIST(3, 4, true) into a cell will output 0.442175. This means that for the chi-square distribution with four degrees of freedom, 44.2175% of the area under the curve lies to the left of 3. Entering CHISQ.DIST.RT(3, 4 ) into a cell will output 0.557825. This means that for the chi-square distribution with four degrees of freedom, 55.7825% of the area under the curve lies to the right of 3. For any values of the arguments, CHISQ.DIST.RT(x, r) 1 ââ¬â CHISQ.DIST(x, r, true). This is because the part of the distribution that does not lie to the left of a value x must lie to the right. CHISQ.INV Sometimes we start with an area for a particular chi-square distribution. We wish to know what value of a statistic we would need in order to have this area to the left or the right of the statistic. This is an inverse chi-square problem and is helpful when we want to know the critical value for a certain level of significance. Excel handles this sort of problem by using an inverse chi-square function. The function CHISQ.INV returns the inverse of the left tailed probability for a chi-square distribution with specified degrees of freedom. The first argument of this function is the probability to the left of the unknown value. The second argument is the number of degrees of freedom. Thus, for example, entering CHISQ.INV(0.442175, 4) into a cell will give an output of 3. Note how this is the inverse of the calculation we looked at earlier concerning the CHISQ.DIST function. In general, if P CHISQ.DIST(x, r), then x CHISQ.INV( P, r). Closely related to this is the CHISQ.INV.RT function. This is the same as CHISQ.INV, with the exception that it deals with right-tailed probabilities. This function is particularly helpful in determining the critical value for a given chi-square test. All we need to do is to enter the level of significance as our right-tailed probability, and the number of degrees of freedom. Excel 2007 and Earlier Earlier versions of Excel use slightly different functions to work with chi-square. Previous versions of Excel only had a function to directly calculate right-tailed probabilities. Thus CHIDIST corresponds with the newer CHISQ.DIST.RT, In a similar way, CHIINV corresponds to CHI.INV.RT. abbygigliotti25http://www.blogger.com/profile/10800276054622548807noreply@blogger.com0tag:blogger.com,1999:blog-8823760005642058195.post-35689319786426613702020-05-06T17:25:00.001-07:002020-05-06T17:25:35.823-07:00Difficulty Diagnosing Borderline Personality Disorder in... DIFFICULTY DIANOSING 16 YEAR OLDS WITH BORDERLINE PERSONALITY DISORDER INTRODUCTION: For many years, Borderline personality disorder was considered a mental illness only associated with adults above age 18, however in recent years mental health professionals have begun to consider the possibility of Borderline Personality Disorder being diagnosed in adolescents. Borderline personality disorder is characterized by extreme patterns of impulsivity such as promiscuous sex, spending sprees, reckless drinking or abusing substances, unstable and intense personal relationships and an unstable self-image, amongst a few other symptoms. It is important to remember when making a diagnosis of Borderline personality disorder that quite oftenâ⬠¦show more contentâ⬠¦D) The pattern is stable and of long duration, its onset can be traced back at least to adolescence or early adulthood. E) The enduring pattern is not better accounted for as a manifestation or consequence of another mental disorder. F) The enduring pattern is not due to the direct physiological effects of a substance (e.g. a drug of abuse, a medication) or a general medical condition (e.g. head trauma)â⬠These disorders can have a serious effect on an individualââ¬â¢s quality of life. Personality disorders have a far-reaching affect, not only affecting the individuals themselves, but also their families and loved ones and their work colleagues. 2. DEFINING BORDERLINE PERSONALITY DISORDER: Borderline Personality Disorder is characterized by a number of different symptoms, most markedly with severe patterns of impulsivity, instability in interpersonal relationships, self-image and affect. There are a number of other symptoms associated with this disorder, such as: â⬠¢ Suicidal thoughts and behaviours â⬠¢ Heightened and extreme fear of abandonment and rejection, which result in intense emotions from this fear â⬠¢ Intense emotional pain often resulting in Self harming behaviours to reduce the intense pain â⬠¢ Partaking in ââ¬Ëdistortion campaignsââ¬â¢ â⬠¢ Difficult in regulating emotions â⬠¢ Intense feelings of anger and/or emptiness â⬠¢ Stress related changed in thinking,Show MoreRelated Borderline Personality Disorder Essay2228 Words à |à 9 PagesPersonality disorders are very defined and recognized in todayââ¬â¢s society. The Diagnostic and Statistical Manual of Mental Disorders (DSM) published by the American Psychiatric Association provides common language and standards to classify mental disorders. The DSM is used by many people in varying disciplines in many other countries. In times past, people with disorders may have been misunderstood, outcast from community, or even persecuted. However, in our current culture the pendulum has swungRead MoreProblems Related to Identifying/Diagnosing and the Assessment of Depression in Adolescents Taking Into Account Gender and Contextual Factors.2291 Words à |à 10 PagesPYC4802 PSYCHOPATHOLOGY Discuss problems related to identifying/diagnosing and the assessment of depression in adolescents taking into account gender and contextual factors. Contents 1. Introduction 2. Definition of terms used 3. Epidemiology of depression in adolescents 4. Major Depressive Disorder: Assessment and Diagnosis 4.1 Clinical presentation of symptoms as per the DSM IV (Adults) 4.2 Clinical presentationRead MoreThe Death Penalty Sentence For Juvenile Offenders2084 Words à |à 9 Pagesjudges have to take a closer look at the juvenile justice model. Therefore, according to the realist point of view and majority decision on the case Roper v. Simmons, giving the death penalty to a minor should be made illegal. The case involves a 17-year-old juvenile, Simmons, who with another friend, even younger, invaded the house of Shirley Crook. They covered the ladyââ¬â¢s ââ¬Å"face and mouth with duct tape and bind her hands.â⬠Then, they kidnap her, and using her own car, drove to a ââ¬Å"railroad trestle spanningRead MoreEssay about Alcoholism and Drug Addiction17765 Words à |à 72 Pagesgenerally used to mean compulsive and uncontrolled consumption of alcoholic beverages, usually to the detriment of the drinkers health, personal relationships, and social standing. It is medically considered a disease, specifically a neurological disorder, and in medicine several other terms are used, specifically alcohol abuse and alcohol dependence which have more specific definitions. In 1979 an expert World Health Organisation committee discouraged the use of alcoholism in medicine, preferringRead MoreDeveloping Management Skills404131 Words à |à 1617 PagesROLE OF MANAGEMENT SKILLS The Importance of Competent Managers 6 The Skills of Effective Managers 7 Essential Management Skills 8 What Are Management Skills? 9 Improving Management Skills 12 An Approach to Skill Development 13 Leadership and Management 16 Contents of the Book 18 Organization of the Book 19 Practice and Application 21 Diversity and Individual Differences 21 Summary 23 SUPPLEMENTARY MATERIAL 24 Diagnostic Survey and Exercises 24 Personal Assessment of Management Skills (PAMS) 24 What abbygigliotti25http://www.blogger.com/profile/10800276054622548807noreply@blogger.com0tag:blogger.com,1999:blog-8823760005642058195.post-88399200001230412732020-05-05T21:14:00.001-07:002020-05-05T21:14:05.628-07:00Marketing Strategies Engaging Generation -Myassignmenthelp.Com Question: Discuss About The Marketing Strategies A Engaging Generation? Answer: Introduction Go! 21 is an Irish consultancy firm which is committed towards providing consultancy advice to the various students who want to pursue a career and complete their graduation or post graduation in a foreign university in Ireland (Go! 21 Education. 2018). The consultancy mainly operations caters to the South-east Asian students and provides them free multilingual online consultancy which assists them while their application process, accommodation and scholarship procedure. Search Engine Optimization (SEO) The Search Engine Optimization can be defines as improving as well as increasing the quality as well as the quality of the traffic on the path of the website with the help of organic search engine methods and results. In the given method, the visitors are attracted to their website by using Google techniques whereby the Goggle keeps showing the given advertisement irrespective of the fact that the requirement of the company is related or not. Using this method, the company wants to attract the visitors who are interested in the products offered by the organization (Andreson, Narus and van Rossum 2016 pp.91-99). Go! 21 use this method to optimize their website views and pays a good amount to Google who shows their website link whenever the term Ireland is used. The facebook page, community page as well as the official website of the company is available easily on the net. Video Content Marketing (VCM) The video content marketing has recently become extremely popular due to the new trend of the increased usage of mobile phones and tablets. This is because it is extremely cheaper than a laptop or a monitor. The cloud based technology and fast Wifi helps the users to use the facility anywhere and everywhere. Hence, the new trend in marketing is video content marketing (Armstrong et al. 2015). It is cheap accessible and a very high Return on Investment. According to a survey conducted, around 55% of the population view videos and it is also observed that almost all videos on Twitter are viewed using a mobile phone. Hence, if the company gives its advertisements by using a video content that there are high view chances which would make the firm`s services very popular among the different users (Ardley 2016). Go! 21 use this medium extensively by posting various videos on its social media websites and webpage as well. These videos tend to explain the services which are given by the company and also have a clip of the different customers narrating their experience related to the company. Social Media Marketing (SMM) Social media marketing refers to the usage of social media platforms and websites in order to promote a product or a service. Social media marketing has become one of the most popular methods of digital marketing whereby there exists a built in data analytics which helps a company to track its progress, check its success and view the success of their advertisement campaigns on social media (Babin and Zikmund 2015). There are a large number of options available for social media marketing which range from Facebook, twitter and Instagram. There are millions of viewers on these websites which can be useful for any business. Application to Go! 21have a large follower base on both the websites (Baker and Saren 2016). On Instagram the company has 790 followers and on Facebook it has about 1500 people talking about it. It posts various video clips and informational data on these pages. The company makes use of various user refined system in order to customize its advertisement for the different crowds. Pay per Click Display Advertising (PPC) This method is a latest method in digital marketing which helps the company to list the company`s ad on the top and exactly on the right side of organic search listings. This system starts working when anyone clicks on the ad (Coombes and Nicholson 2013 pp.656-664). The payment is made on a limited budget, whenever the total amount paid to Google gets over, the ad stops running until they have been replenished again. This method is used to attract new visitors to the site. Go! 21 understand the importance of digital marketing and have therefore invested in the pay per click scheme which is offered by Google (Czinkota and Ronkainen 2013). Hence, through this opportunity, go! 21 has its advertisements displayed in various educational websites, travel websites and other websites related to Ireland so as to ensure maximum clicks. These clicks take the user directly to the website of Go! 21. Conversion Optimisation In the domain of internet marketing, conversion optimization or better known as the conversion rate optimization is a system which is responsible for increasing the number of visits to a particular website. In this way the company will be able to make more customers and take interest in the content posted by the given page. The given method is often given the name of CRO. The process comprises of three stages from saw the advertisement to click on the advertisement to buy the product (De Mooij 2013). This method involves highlighting the best aspects about the product so that the customer feels instigating towards the product and ends up buying it Go! 21 are not using the conversion optimisation strategy. The given company does not believe that the use of the conversion optimization strategy will be useful to the company and therefore, it does not make use of the given tool. Mobile Marketing The mobile marketing technique is one of the widely used techniques of multi-channel online marketing which aims to reach to a specific audience using their mobile phones, tablet or other devices with the help of mediums such as emails, Video Messages, SMS, websites , mobile applications and social media websites(Gronroos 2016). As the use of the mobile phone has increased greatly, the companies have started to make the use of this technique in order to grab the attention of the target audience. Go! 21 has greatly targeted the younger crowd below the age of 25 for their university graduation programme. According to Foxall (2014),this particular target market makes extensive use of the mobile phones and the various applications to stay updated. This is the reason why the company makes use of SMS, Application and video messaging technique in order to grab the target audience`s attention (Hair Jr and Lukas 2014). Website Factors Website Factors can be defined as those factors which make the website attractive and makes it appealing to a larger crowd. The given website of a company needs to be visually appealing, polished and quite professional as it creates a first impression in the eyes of the customer. Hence, it is the duty of the business to see to it that the website that they have developed for the customers are user friendly and clearly portrays the message of the company. Without that, the users will not like to visit it again (Hartley and Claycomb 2013). It is also very important that the given site can be easily accessed using either laptop or mobile phones. Convenience of the user also plays an important role. The website of Go! 21 are extremely attractive. The website is divided into different sections, each of which has an attractive picture thereby making sure that the attention of the user is captured. The website is extremely simple to use and has a customer care support section which can be used to clear instant doubts and initiate discussions. This gives lot of advantage to the company in the long run. The website is accessible using both the mobile and computer based web browser. Email Marketing Email marketing can be referred to as the kind of marketing technique whereby a customized mail is sent to very potential client and consists of an offer which may attract the customer towards the company (Kiel 2014). The mail may also consist of an advertisement, business request; solicit sales and donations along with building loyalty and brand awareness. Any user who registers with the website, starts receiving email and other updates so that he/she can remain up to date with the latest offers and latest programs offered by the consultancy company. Responding to Feedback This is one of the most recent forms of advertisement. The given form provides the user a convenience to provide an honest feedback asked on the kind of service that it received from the company. They are free to state their satisfaction as well as dissatisfaction towards the company (Kotler 2015). This feedback left by the user plays a very important role in deciding the fate of the company. If the feedback left is a positive one, then it can influence the other customers to use the given product and if not then it can tarnish the brand name. The business may choose to reply to the given feedback or not. The company has an online presence on various social media websites and applications where the students leave behind various comments and their feedback must be read through and replied to as well. The main motive behind a feedback system is that the company is able to learn from its competitors. Competitor Digital Marketing Strategy: Mystudy.my The competitor of the chosen company Go! 21 is another company named MyStudy. The company is also an educational consultancy which provides the company with the given services same as Go! 21: Assistance with application process- The consultancy firm helps the students in applying to the various colleges in Ireland (my. 2018). They give them a comprehensive list of all the colleges present in Ireland and which ones would suit them the best. Accommodation help- The consultancy firm also guides the students to find suitable accommodations in Ireland during their university (Martelo Landroguez, Barroso Castro and Cepeda-Carrin 2013 pp.234-244). Scholarship help- The students who are extremely talented are also helped out with the different scholarships which are available in the given university Building the career- The consultancy firm helps in building the career of a vast number of students. Digital Marketing strategy The digital marketing strategy of my study comprises of the following: A target Market- the Company has targeted a specific set of audience for the services the company provides. The company has decided to target segments of population aged below 25, living outside Ireland and preferably completed high school. This has made their marketing strategy quite refined and the company has been only employing those strategies which are appropriate for the given target market (Grnroos and Voima 2013 pp.133-150). Tools used- The tools used for approaching the customers through digital media include : Social media marketing- The Company has its presence in various platforms like YouTube, Facebook and Instagram. The company refines searches and follows all college groups, school groups and others in order to ensure that no target market is left out. Email marketing- It also uses email marketing as a strategy to reach out to its customers and sends them daily mails that help the customers to understand the kind of services being offered (McDaniel and Gates 2013). Video content- It uploads video clips on social media websites. These clips include videos of the various universities in Ireland along with the experience of the different users who have achieved admission to a good college through the study website. Mobile marketing- The company also sends various emails and messages to the prospective students so that a constant image of the company is developed using this tool Evaluation of strategies- The Company constantly reviews its strategies and changes them according to the needs of the target market and the needs of the competitive environment (McDonagh and Prothero 2014 pp.1186-1219). Auditing and controlling- My study also uses an auditing and controlling technique, with the help of which all the tools which it uses are constantly reviewed for the presence of any loopholes in their digital marketing strategy. Communication with target audience The study communicates with the target audience in the following manner: Emails- The organization keeps sending mails to the students who have availed the services in order to understand if they are facing any problems. It also sends mails to the potential customers to ignite their interest in the company`s services. Live chats- The Company indulges in various live chats on Facebook and Instagram in order to clear the doubts of the various students with respect to the services offered and the various students who got the admissions. Visit to colleges- They also conduct visits to the different colleges and high school exhibitions held and present the kind of services it offers to attract the attention (Wilson et al. 2016). Most relevant tools for them The most relevant and effective digital marketing tools available to Mystudy are: Social Media marketing Just like Go! 21, Mystudy also sees to it that it makes considerable use of the social media techniques to attract the various students. The company is present on instagram and Facebook with a limited number of followers. It mainly gets its business with the help of word of mouth through these platforms (Foxall 2014). It understands that the target market is always present on the social media and thus it can grasp their attention. Website factors My study has designed their website in a manner such that they are quite easy to use for their potential customers the website has a wide variety of sections which describe the various services which are offered by the customers and also provide a background of how the company has established itself and how they have fulfilled the dreams of the different students. The website has a section where they have stated down the various universities they are affiliated to and how it has been successful in the past (Weinstein and Pohlman 2015). This speaks for itself and builds confidence which attracts the customers. Tools to be adopted from My study Website factors- My study has a well defined website which is one of its greatest factors towards success. It has different sections with the help of which the potential students who want to get associated with the consultancy company can clear its doubts and learn more information about the company. It also has a live chat option which will help the company to clear the doubts of the various customers. Go! 21 can take this essence of their websites and make their website according to the guideless of its competitors in order to achieve high chances of success. Live videos and chats- As stated earlier, MyStudy indulges in a live chat on its social media platforms like Instagram and Facebook to engage the different customers and make them believe in the services of the company (Chernev 2018). They also involve the experience of the other students, who have taken the services earlier so that the trust in the company is built and more customers take in these services. Hence, o1 21 should also utilise the social media platforms and use these services in order to gain popularity and build trust and loyalty in the minds if the students. Recommendations and improvements for Go! 21 Very often the business houses lack sufficient resources with respect to the time, funds and the right people. As this is the age if start-ups many talented people would like to set up their own start-up. Hence, the cultural is slowly shifting whereby the people do not want to work for others, Hence Go! 21 are facing the problem of lack of resources whereby the business is unable to find the right people at the right time (Pasquier and Villeneuve 2017). On top of that the funds are also quite limited .Hence; the company cannot invest more in marketing techniques. Increasing visibility or generating quality leads Despite using various techniques like Pay per clicks and conversion rate, businesses like that of Go! 21 lack the sufficient funds which shall allow them to invest in more visibility technique which will grow its business. Visibility is the key to success these days and therefore the company is facing problems with respect to the visibility factor. The right social media platform There are a wide variety of social media platforms available for the business to use but very often the choice available to the company is quite limited because of large avenues available and limited resources. Hence, finding that one right social media platform is a difficult task for a firm. Production and delivering the content takes a lot of time The content that needs to be posted on the various advertising platforms available takes a lot of time and content preparation (Ramaswamy and Mosher 2013). This takes about months to prepare which is very difficult in the recent times of changing economy. Keeping up with trends and technology With the advent of technology, there are various trends which are upcoming and lead to amalgamation of various ideas and types of advertisements. For a normal business, it is extremely difficult to match up with all available avenues. The key strategic issues relating to digital marketing The key strategic issues which a company like Go! 21 faces with respect to digital marketing are: Attracting and Retaining the Clients The clients are exposed to a wide variety of options these days and then this tends to make their choices quite varied. Hence, even through an avenue like digital marketing, attracting and retaining the clients is a very difficult task (Chaffey and Ellis-Chadwick 2016). Not all ads tend to attract the customers and for this reason, the company must make the ads in such a manner that makes them able to attract the clients. Attracting Top Talent The company cannot carry out the digital strategies on its own and it needs a very qualified team for that purpose. However, hiring a top talent with expertise i n the various digital marketing capabilities is not an easy task and hence, the companies face difficulties with respect to the given aspect. Managing Client Expectations Another digital marketing issue faced by the company is management of the expectations of the different clients. The clients pay a hefty amount of money to avail the services of the consultancy group and hence expect the company to solve all their problems (Ryan 2016). They set high expectations from the different firms and very often the companies face a lot of difficulties in abiding by these expectations. Getting Results andPublicity for Clients It is also difficult to get the results due to these high expectations that are set by the client. When the clients pay for a business, they begin to assume that they will get all their desires fulfilled in one go which is not easy. Hence, very often despite using the digital marketing technique, a business is unable to gain the required response. Adapting to media changes As media is greatly linked to technology and technology keeps on getting advance with time, the media landscape is ever changing and the company needs to adapt to those changes in order to ensure that it is doing its best. However, the companies find it extremely difficult to do so.The elements of a digital marketing plan to address the issues discussed The elements of digital marketing plan to address the issues addressed are as follows: Building the potential customer personality Customer is the kind and hence, it is considered extremely important for any given enterprise to plan and make the profile of the different customers that are actually required for a business like Go! 21 (Tiago and Verssimo 2014 pp.703-708). This cannot be a normal plan like simply targeting the most convenient profile of customers. Proper brainstorming sessions should be conducting by the directors of Go! 21 in order to form the consumer profile Identifying goals and tools needed Planning and goal setting is considered to be a very important aspect of any media plan. It is extremely important for the company to budget for the necessary digital marketing tools which are necessary for an educational consultant like that of Go! 21. Evaluating existing plans When all the planning has been done, the company should make it a point to review the plans and once go though it so that they are sure that everything is set as per the requirements and they also need to see to it that there is no loopholes in the given plans. Audit the media strategy When all the media tools and techniques have been set and applied as per the planned moves, Go! 21 should constantly revise its tools and methods and see to it that they are at par with their plans and that all resources that have been dedicated towards the planned tools (Jrvinen and Karjaluoto 2015 pp.117-127). Lastly as per the digital marketing strategy`s elements, Go! 21 should constantly revise its tools and strategy in order to stay updating with the changing media landscapes and customer preferences References Andreson, J.C., Narus, A.J. and van Rossum, W., 2016. Customer Value Propositions in Business Markets. Harvard Business Review. March, pp.91-99 Ardley, B.,2016. Telling Stories about Strategies:A Narratological Approach to Marketing Planning The Marketing Review, 6, 197-209 Westburn Publishers Ltd Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. 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Marketing Strategies Engaging Generation -Myassignmenthelp.Com Question: Discuss About The Marketing Strategies Engaging Generation? Answer: Introduction Dalmore is a luxurious brand in the industry of premium whiskey. Dalmore distillery was built in 1839 by Alexander Matheson and following his death, the distillery was sold to the Mackenzies in 1891. After a series of acquisitions, the company was finally acquired by Whyte Mackay, under the business tycoon Vijay Mallyas United Brand Group. The company is famous for creating high class, exclusive and luxurious brands, which appeals to the affluent customers all across the globe. The company sells one of the best quality single malt whiskeys to different customers all across the world. The company has a long history and export whiskey all across the globe. The company has a world class refinery and manufactures high quality whiskeys. However, previously, the company struggled to attribute a specific brand image for the organization. Previously, Dalmore did not have any sense of its identity or any belief as a brand. It is important for the companies to create a specific brand value so that the organization can connect to different generations of whiskey drinkers. In the recent years, the company has developed a specific value of the brand, Bravery which provides an ideal platform to enhance the distribution of the organizations products. The new brand image of the organization has been crucial in combining the heritage, product and the modern culture of the organization[1]. These branding initiatives of the organization have increased the sales magnificently. There are several aspects such as the marketing campaigns on the social media such as Facebook, Twitter and Instagram, which has increased the market share of the organization. History of the Brand The history of the organization began in 1263. Colin of Kintail, saved his King from the attack of Royal stag. This act of bravery and decisiveness was rewarded by the King by offering him motto I shine, not burn. and he was awarded a 12-pointed Royal Stag as the crest of the clan. It created the foundation of the distillery. The Dalmore distillery was established in 1839, and it was founded by Alexander Matheson. Then after, the company took several initiatives to create a perfect production location, where natural resources can be used for producing a single walt whiskey. After the foundation of the company, the founders searched for a perfect location to gain access to the natural resources and developing infrastructure for producing whiskey. Later, the distillery was taken over by the brothers of Clan Mackenzie in 1867 and they offered two different things to the company, which was handed over to them by generations. It includes the emblem of their clan, which is the symbol of royal stag. Till now, the company focuses on the customer satisfaction as it delivers unique taste, dedicated to the sourcing of fine woods, and commits the time so that whiskey matures to perfection. Reference Market of the Organization The company has evolved to present itself as a luxurious brand. The organization has developed its marketing strategy to target the affluent customer segments in different countries. In the UK, the company targets the affluent customers over the age of forty. Most of the customers of the company are affluent businessmen. In other countries, these countries have high demand for whiskey. The company targets the people in the age group of 25 to 40, which are the middle class customers. In Russia, the cost of Whiskey is more than the cost of a single bottle of vodka; however, there are a large number of customers from the middle class segment. Therefore, the company targets this section of customers[2]. The target customers of the Dalmore Brand can be characterized on the basis of following features: Demographic characteristics Mostly men, within the age group 40 and more Psychographic characteristics Customers, who are attracted towards luxury and premium brands. Mostly, affluent lifestyle Behavioral characteristics The luxury seekers who are conscious of the quality of the product Geographic characteristics People from all across the globe Competitiveness of the Environment The whiskey market is the third largest market segment and the fastest growing industry in the international spirit market. It is expected that the Compound Annual Growth Rate (CAGR) of the whiskey industry will be about 5% between the years 2016 to 2020, which is good for the industry[3]. According to the market trends, the demand for the premium whiskey is rising in the potential markets of the USA and the UK. The growing demand in these markets is one of the key drivers for the growth of the market[4]. There are several other factors such as the increase in the disposable income of the middle class and the increased demand for the premium whiskey brands, which has increased the growth of this market[5]. Whiskey is considered as an affordable luxury, which can drive the manufacturers towards premium brand offerings. There are also growing trends such as the demand for the organic scotch whiskey, which has enhanced the demand of the growth of the market. The organic distilleries of Whiskey are avoiding the use of artificial colors, which is helping the whiskey distilleries to target the customers, who are conscious about their health. A significant number of customers consider that whiskey is an affordable luxury; therefore, the manufacturers have launched premium and super-premium brands. There are three main categories in the scotch whiskey market, which are malt scotch, grain scotch and blend scotch. The blend scotch has a market share of 79% and this market segment is growing due to the high demand from the customers. The highest demand for the whisky emerges from the European market, which account for 34% sales of the whiskey. Turkey is also an emerging market for the organization. Other than that, there are also several other markets of France, Spain and Germany, which accounts for significant sales of the whiskey manufacturing organizations. It can be critiqued that the global whiskey market is quite fragmented due to the presence of several small and large whiskey suppliers. There are several competitive factors such as quality of the product, pricing, innovation capability of the brand, customer service, distribution and the promotion, which can help the companies in developing their brand. In the current market scenario, the companies are focusing on reducing the product and price to combat the enhanced market competition[6]. In the markets of the USA and the UK, there is a growing demand for the Irish Whiskeys and the American Bourbon. These types of whiskey have a higher demand than usual; therefore, it is projected that these brands will grow at a CAGR OF 8% to 7%[7]. The product segmentation of whiskey can be divided into Scotch whisky, US whisky, Canadian whisky and the Irish whisky. The Indian whiskey products are also growing substantially. Dalmore is a popular brand, which is popularly becoming the most consum ed Whiskey in the world. In the recent times, whiskey is growing popular in all the age groups and motivating vendors to establish target markets. There are several companies, which are emerging from Japan, Croatia, Taiwan, China, New Zealand and Sweden, which are enhancing the competition in the whiskey market. The market trends also states that whiskey sales will be beneficial for the big distillers; however, small companies will not benefit from the projected growth. The operations of these companies are facilitated by the purchase and the sale of bulk whiskey and the price is determined by the fluctuations in the demand and supply of the product[8]. There are also several companies, which have built a major brand without owning a distillery. The growth in the whiskey industry is also characterized by the entry barriers in the whiskey industry. These entry barriers pertain to the production side of whisky as the establishment of a distillery requires that the company wait for at least three years, before entering the distribution. There is a regulation, which states that scotch must be matured for three years, before they can be sold to the consumer companies[9]. Characterization of the Target Customers of the Company In the recent years, the company has made substantial efforts to position itself as a luxurious brand. The company has adopted the vision or the style statement of Bravery platform. It has assisted the company in establishing a unique brand image and associating with the luxury seeking customers of the world[10]. It has created flagship marketing with several companies, hotels and the event organizers. As such, the company has established as the leading suppliers of several multinational hotels. The premium brands of the company are sold to Michelin star restaurants or 5 star hotels of Paris. Vision of the Brand The company aims to become an exclusive brand. It has aimed to develop hubs and flagships in different cities of London, Paris and New York. The vision of the brand is to produce qualitative product, and provide luxurious amenities. The company aims to achieve unparalleled expertise and intimate knowledge about whiskey distillation, which can help the organization to create super luxury single malt whiskey. Positioning of the Brand The company has positioned itself as an exclusive and extremely luxurious brand. It caters to the needs of the affluent men of the society. Recently, the company has launched a triple-matured single malt 40 years old whiskey, which is worth 6000 euros/per bottle. It was the celebration of the 50th anniversary of the founder of the company, Richard Paterson. The company tries to position itself with the top 10% of the competition. The company desires to become pinnacle brand in the whiskey category. In order to maintain the brand image, the company has used the key symbol of pricing. Brand Contract The brand contract refers to the promises that a brand makes with its customers. The company has made a strategy to position itself as an exclusive brand for the most affluent society of the world. In this regard, the company has taken several initiatives such as creating flagships with the most of the Michigan star restaurants and the five star hotels. It also promotes itself to the whiskey tasting events. The company promises to offer exclusive taste and quality whiskey to the customers[11]. The customers tasting the whiskey will feel elite and special. The vision statement of the organization is To the Brave, which associates with the history of the organization. It has created a bold identity for the organization which also indicates the strong heritage of the distillery. It is the only whiskey tasting company, which offers single malt whiskey in the six cask finish. The whiskey is matured in American White oak Ex-bourbon casks, and then it is divided into different casks, such as small batch bourbon, Matusalem Oloroso Sherry, Cabaret Sauignon, Port, Maderia and Marsala[12]. Narrative and Codes of Brand Dalmore is an ultra-premium brand, which has recently changed its visual merchandizing standards to enhance the brand image of the organization. The current brand strategy of the organization is to design a better whiskey appearance for the consumers. It is one of the fastest growing ultra-premium brands, which offers unique single malt whiskey to the consumers. It is available finest restaurants and outlets. The company also has a strong reputation among the whiskey connoisseurs as the single malt whiskey has a long history and finesse. It is considered as the leading rare whiskey investment choice. The company has developed a new visual identity with its emblem to connect more with the customers and make them aware of the excellent heritage and its innovations regarding the casks and the dynamic ageing of the whiskey. The expertise and the knowledge of the organization assist the company are producing the sumptuous and layered single malt whiskey. The company has also focused on the consumer experience and is focused on providing a multi layered highly polished experience to the customers. The outlets of the company have a unique and highly polished aesthetics and the companys representatives take care of every single detail. The new product of the organization has the hidden depths of storytelling and, as a result, the company has achieved new standards of brand experience and has engaged number of customers. It has also created new look for the retail experience and has also made collaboration with different airports such as Dubai Airport, Guangzhou Airport to provide ever rich duty free products. It has also established new collaboration with different flagships and they have created a new standard and trade partners for its sale in Asia[13]. Summary It is summarized that Dalmore is an ultra-premium brand, which focusses on the affluent men and the business men all across the globe. Over the years, the company has designed a unique brand with the tagline of to the brave. The organization has established a proper strategy to position itself among the most luxurious brands of the world. Prominent business person and business executives buy whiskeys from this brand. The company has made collaborations and flagships with the several affluent companies, and hotels which contribute in maintaining highly luxurious brand image of the organization. Recommendations to Extend Branding Strategy Currently, the company has selected a very niche market of the highly affluent male section of the society. It is ultra-premium brand and caters to the needs of exclusive customers. The products of the company are extremely luxurious and cost a fortune. However, with the cost, comes the exclusive taste and exceptional customer service[14]. The customers experience excellent hospitality and enjoy exclusive ambience. However, the company can extend its target market to other sections of the society. It can assist the organization in achieving high level of profitability. The organization can extend the target market to women customers. In regard to the female customers, the company can produce extremely light whiskey. It can become fairly popular among the ladies. The cost of the product will be determined at a high level to maintain its brand image of catering highly affluent people[15]. The company will also develop an exclusive digital marketing strategy for engaging with these cust omers. Evolution of the Target Market The target market of the organization is defined as the ultra-luxurious women customer base. It is important to attain excellent consumer insight before the determination of the target market and proposing a target mix. It can be posited that the brand luxury cannot be defined by exclusive logos and presentation. Today, the luxurious brands are promoted with a subtle, personal and exclusive approach. There are several unique features of the consumers of the whiskey consumers of the company. These characteristics are: The consumers are highly successful in their field. They are people of substance and their decision impacts several other people in their lives. They are independent thinkers and highly successful in their field Although they are confident and opinionated, they are also open to new learning and welcome new thoughts. These customers appreciate the diverse luxuries of lives and have strong opinion and desire to indulge and talk about them. They are obsessed with detail and can easily identify small mistakes, These people have a high level of sophistication and want them to be differentiated from the standard users. The company will target women with similar consumer characteristics. Product/service mix and the possible extension strategy In the present paper, a marketing mix is proposed for developing a light whiskey, specifically for the women customers. The development of a specific marketing mix is important for the organization as it can directly impact the purchase behavior of the customers. Product: The product is whiskey, which is specifically brewed for women. It also encompasses the accessories, packaging, and services. As Dalmore is an exclusive brand, it can provide exclusive services to the customers. The service factor of the product, should not be separated and the company should try to provide exclusive services to the customers. It includes exceptional ambience, taste and treatment by the customer service executives. It is an important component of the customer service as the customers remember only from their feelings and the memories developed with experience from the brand. It is important to make the customers feel that they are exceptional and they enjoying luxury. The organization should make sure that the whiskey experience is attached along with the purchase of the bottle. It will increase the sales of the product and drive the profitability of the organization[16]. The packaging of the hotel will use the light colors so that it appeals to the women cu stomers. Place: The place dimension of the marketing mix refers to the availability of the product at different locations for the disposal of the customers. It encompasses all the activities undertaken for the distribution of the product and the places at which the product is available. The whiskey and the alcohol industry are highly regulated and require the navigation of the heavy logistics for the distribution within the different places. The company can began with the launch of the new whiskey with a tasting ceremony. They can also plan to organize different whiskey tasting sessions or events especially for the elite women of the society. The product can also be promoted at the high end parties organized at the flagship hotels. Other than that, the company can use specific targeting. In this process, it will invite the highly elite customers to purchase the hotel. The distribution channels can be chosen for the coverage of the channel, control over the channel and the flexibility of the c hannel. In direct marketing, the companies have the maximum control over end product. Price: The price of the product refers to the value, which is charged for a specific product or service. The price is a complex decision and the business organizations have to consider the supply, demand, and competitors pricing and other factors in determining the price of the organization. The pricing is directly proportional to the level of demand of the customers. It means that if the price of the product increases, the consumers demand will decrease[17]. The price of the product is also directly linked to the perceived quality of the organization. There are also several demographic and psychographic factors which impacts on the product price. In the alcohol industry, prestige pricing strategy is commonly used to determine the price of the products. In this industrial sector, the price sensitivity is less of the external factors. The tasting events in the alcohol industry come under the monopolistic competition, in which the alcohol producing companies have the freedom to enter and exit a place with differentiated products. In the alcohol industry, the products are not identical; therefore, the overall sales are determined by the differentiation and the advertisement than the price of the product. It can also be considered as monopolistic competition; therefore, in the alcohol industry, the pricing decisions must be taken after careful consideration. According to the brand image of Dalmore, the company has to maintain the brand image of catering to the needs of the elite customer base. The company can utilize the strategy of premium pricing. The premium pricing refers to the process of keeping the product price high so that a favorable perception can be achieved in the mind of the customers. This pricing strategy is used to exploit the tendency of the customers to presume that high priced products are costly in nature. The luxury is often associated with the high price of the products. Promotion: In the marketing mix, promotion refers to advertisement of the product attributes to the target audience. This communication is focused to enhance the awareness of the customers, develop positive image and establishing prospective target market for the organization. There are several channels of advertising such as sales promotion, public relations, and direct marketing. The advertisement is a paid promotional technique and the communication is beneficial to reach large number of customers[18]. The whiskey tasting requires limited advertising as only the elite customers will be targeted in this method. Special invites and referrals can be used in this advertising method[19]. The public relation can also be used to positively influence the mass media. It is a form of non-personal media, which can create positive publicity for the organization. Personal selling and flagships can be used for communicating with the customers and making them aware of the new product. Effective marketing strategies can be used to send a clear and consistent message to all the people of the organization. The direct marketing is another approach through which the employees can engage in personal communication, mails or mobile marketing to sell the product to the customers. The retail strategy The affluent and rich women customers are essentially one of the trickiest and the desirable sector for the brands. The access to this customer segment is quite difficult. Regarding the luxurious customer segment, the first impression to the brands is very desirable. Moreover, since it is a small niche customer segment, each and every customer is very important. Women have a tendency to look a product and its features to the detail. In addition to it, they also readily accept new products according to the recent market trend. Therefore, the product or the brand must look luxurious right from the first impression. It should feel appeasing to the senses and taste exceptional[20]. There should be no room for mistakes and the company should focus on providing unique experience to the customers, which encompass the taste, ambience and the overall experience with the brand. Another approach is to conduct organic advertising and lots of images in the online strategy. It is important that the design and the social media features should focus to appeal to the taste of women. While using this strategy, it is important that the tone and the style of the brand should suit the style and the tone of the organization. The company can also invite associated partners and flagships to write about their experience with the brand. It will spread the brand message in an efficient manner so that the company can easily reach to a broad audience. Another strategy, which can be used to entice high end women customers, is to make the access to the products a little challenging. When the customers of the organization do not have an access to the product, the desire of the customers to attain the item will increase. Therefore, the company should give special emphasis to the design of the whiskey bottles. It can also implement a selective sales strategy in which the company offers the product to the selective customers based on reference. It will increase the prestige of the organization. The company can show the customers their exclusiveness by providing limited and bona fide products to the customers. Other retail strategies, such as limited and high-end packaging can be used to increase the exclusiveness of the product[21]. The characteristic of the high end luxurious market is that it has limited customers. It means that each and every customer is important for the organization. The company can use the transparency to engage the customers with the organization. The transparency can give the people a better understanding of the company and the products. It also develops as the strength of the company. The company can showcase its transparency in the social media by documenting the events and engaging the customers with the lifestyle and ethos of the customers[22]. Another important aspect of the retail strategy is that visuals are important to attract new customers. These features are important in engaging the customers at an emotional level. Therefore, in the broadcast strategy, the company can attract new customers to the organization. In the retail purchase, the company will try to add other components such as aroma and touch to establish a strong emotional connect. It can be critiqued that there is not much difference between the luxury shoppers and the people who purchase for the basic amenities. The successful marketing refers to the process in which the business enterprises search about the features and brands that appeal to the customers and use them to attract the customers[23]. The digital strategy The company will develop an exclusive strategy for catering the women customers. It has to redesign the digital strategy as the current digital strategy has the theme of bravery and darkness, which can only appeal to men. The company has established global hubs in London, Paris and New York. Recently, it has also opened new routes and market in the Asian countries. The marketing team of the company should promote the brand in the digital platforms, so that the luxury credentials of the company should be shared with the potential customers. The website of the company is dark, clunky and is not used friendly. It is based on old-fashioned concepts and did not represent the brand positioning and the consumer usage. The social channels of the organization should promote the brand voice and place them in different posts. With a novel digital marketing strategy, the company has the opportunity to enhance its inline perception and digital brand[24]. The company should link with the social networks and should indicate their commitment to provide extremely luxurious experience. The digital communication is an excellent opportunity for Dalmore, to present their luxury credentials to the global audience. The global marketing team should follow some key principals in their digital marketing strategy. Firstly, the company should assure that all the visual designs should be light and clean. It should include light colors as they will be attractive to the women customers. According to the web behavior of the customers, the companies should develop responsive design, scrolling and tablet-friendly web pages. Moreover, the social media pages and the website should have ultra-luxurious presentation to entice the customers. Before the implementation of the digital branding strategy, it is important that the company has all the prerequisites for developing an exclusive brand image in the digital mediums. These materials encompass different assets such as distillery, a creation of the brand story, and developing unique content for each of the whiskies of Dalmore. These visual assets will be essential in developing a unique brand image of the company. In the new design, the website and the applications should create a responsive design layout for attracting more customers. In order to implement the digital strategy, the company should partner with the boutique agencies, so that they can provide excellent designs and strategies for the companies. The digital partners of the organization should have extensive experience in social media platforms and should be associated with luxury fashion industry[25]. The current image of the Dalmore distillery is static and is not properly engaging to the audience. The global marketing team of the organization should present its distillery in an engaging fashion. The photographs attached to the website and the social media account should be highly engaging and should be able to create a sense of emotional engagement with the organization. The distillery should be shown in a personal manner. The digital marketing team should take different photographs from different locations such as still house, warehouse and the tasting room of the organization. In the digital communication, the company can also focus on video and films, which shows the maturation process of whiskey at Dalmore in an attractive manner. The video and the music theme of these videos should align with the product and the image of the organization. The website and the mobile application should be redesigned so that it is responsive for the mobile and the tablet users and has an intuitive navigation and smooth transition[26]. The social media feeds of the organization should focus on developing the brand image of extremely luxurious organization. The digital strategy should highlight the credentials of the organization in London and Paris hubs. The marketing team of the organization should also develop a series of cocktail videos so that the sharing the cocktail videos in the social platform of the organization. These videos and films should assist the company is showing their creativity and passion to the customers[27]. The digital marketing strategy of the organization should communicate the brand as an effective, vibrant and dynamic brand. The content strategy should engage the customers with the brand, which is necessary for the brand activation. Other than that, the digital strategy of the organization should provide consistency to all the platforms engaged in the media communication. Moreover, the luxury brand positioning of the organization should reflect in its branding strategy. Conclusion In the current report, the branding strategy for Dalmore, a premium whiskey company has been proposed. It is a premium whiskey organization, which caters to the needs of premium customers. The current customers of the company include elite management person. However, in order to extend the customers of the organization, the company needs to expand its branding strategy. The company can launch a new whiskey for women, which is light to drink. A branding strategy is developed for the new product. A digital communication strategy can also be used for the development of the brand. It is an excellent opportunity for the Dalmore, to present their luxury credentials to the global audience. The global marketing team should follow some key principals in their digital marketing strategy. Firstly, the company should assure that all the visual designs should be light and clean. It should include light colors as they will be attractive to the women customers. References Lepitak, S. "We are trying to learn to be a global business" - Whyte Mackay marketing director Cara Chambers talks brand strategy, Russia and Diageo. 2013. https://www.thedrum.com/news/2013/05/13/we-are-trying-learn-be-global-business-whyte-mackay-marketing-director-cara-chambers (Accessed 14 March 2018). Technavio. (2015). Global Whiskey Market 2016-2020 https://www.technavio.com/report/global-alcoholic-beverages-whiskey-market (Accessed 14 March 2018). Reportlinker. (2016). Global Scotch Whiskey Market 2015-2019. https://www.prnewswire.com/news-releases/global-scotch-whiskey-market-2015-2019-300207447.html (Accessed 14 March 2018). McLoughlin, G. (2015). Whiskey growth 'will benefit the big distillers most'. https://www.independent.ie/business/irish/whiskey-growth-will-benefit-the-big-distillers-most-34221583.html (Accessed 14 March 2018). Mario. (2018). To the Brave: The Dalmore. https://www.marioguay.com/work/the-dalmore-new-brand-identity/ (Accessed 15 March 2018) Pawson, H. (2018). The Dalmore rolls out new visual identity in Middle East and China travel retail. https://www.moodiedavittreport.com/the-dalmore-rolls-out-new-visual-identity-in-middle-east-and-china-travel-retail/ (Accessed 15 March 2018) Conner, C. (2015). Luxury Brand Strategies: How To Attract Affluent Customers Through PR. Forbes. https://www.forbes.com/sites/cherylsnappconner/2015/12/31/luxury-brand-strategies-how-to-attract-affluent-customers-through-pr/#6b3905c777a6 (Accessed 15 March 2018) Adams, M. E. (2016).Beyond the Glass: Examining Wine Tasting Room Profitability Using the 4Ps of the Marketing Mix(Doctoral dissertation, Virginia Tech). Bruwer, J. and R. Johnson, Place-based marketing and regional branding strategy perspectives in the California wine industry,Journal of Consumer Marketing, vol.27, no. 2010, pp. 5-16. Johnson, R. and J. Bruwer, 2007. Regional brand image and perceived wine quality: the consumer perspectiveInternational Journal of Wine Business Research,vol. 19 no. 4, 2007, pp. 276-297. Lockshin, L., Rasmussen, M. and F. Cleary, The nature and roles of a wine brand.Australia and New Zealand Wine Industry Journal,vol. 15 no. 4, 2000, pp. 17-24. Vrontis, D., Thrassou, A. and M. Rossi, Italian wine firms: strategic branding and financial performance,International Journal of Organizational Analysis,vol. 19, no. 4, 2011, pp. 288-304. Bruwer, J. and House, M, Has the era of regional branding arrived for the Australian wine industry? Some perspectives, 2003. Jackson, M. C., Hastings, G., Wheeler, C., Eadie, D., MacKintosh, A. M. (2000). Marketing alcohol to young people: implications for industry regulation and research policy.Addiction,95(12s4), 597-608. Casswell, S. ALCOHOL BRANDS IN YOUNG PEOPLES'EVERYDAY LIVES: NEW DEVELOPMENTS IN MARKETING,Alcohol and Alcoholism,vol. 39, no. 6, 2006, pp. 471-476. Russell, I. and G. Stewart, Whisky: technology, production and marketing. Elsevier, 2004. De Mooij, M,Global marketing and advertising: Understanding cultural paradoxes. Sage Publications, 2013. McBoyle, G., and E. McBoyle, Distillery marketing and the visitor experience: A case study of Scottish malt whisky distilleries.International Journal of Tourism Research,10(1), 71-80, 2008. Huang, R., and E. Sarigll, How brand awareness relates to marketing outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors, 2014,pp. 113-132. Springer, New York, NY. Hanssens et al., Consumer attitude metrics for guiding marketing mix decisions.Marketing Science,vol. 33 no. 4, 2014, pp. 534-550. Bahadir, S. C., Bharadwaj, S. G. and R.K. Srivastava, Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics,Journal of International Business Studies,2015, vol. 46, no. (5), pp. 596-619. Jackson, G. and V. Ahuja, Dawn of the digital age and the evolution of the marketing mix.Journal of Direct, Data and Digital Marketing Practice,vol. 17, no. 3, 2016, 170-186. Ryan, D. Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers, 2016. Tiago, M. T. P. M. B., and J.M.C. Verssimo, J. M. C, 2014, Digital marketing and social media: Why bother?Business Horizons,vol. 57 no.6, 2014, pp. 703-708. Jrvinen, J., and H. Karjaluoto, The use of Web analytics for digital marketing performance measurement,Industrial Marketing Management,vol. 50, 2015,pp. 117-127. abbygigliotti25http://www.blogger.com/profile/10800276054622548807noreply@blogger.com0tag:blogger.com,1999:blog-8823760005642058195.post-9616937077679073262020-04-15T21:48:00.001-07:002020-04-15T21:48:01.669-07:00The Positive Impact of the Italian Jesuits Movement in Americaabbygigliotti25http://www.blogger.com/profile/10800276054622548807noreply@blogger.com0tag:blogger.com,1999:blog-8823760005642058195.post-91552891070905087312020-03-12T21:57:00.001-07:002020-03-12T21:57:02.641-07:00Absolute or Relative TruthAbsolute or Relative Truth Free Online Research Papers The question of right and wrong has been battled over for centuries. Many conservatives still believe that truth is absolute, while others disagree, saying that truth is relative. I believe that truth is absolute, and therefore, it is never right to do wrong. Socrates is questionably the greatest philosopher of all time. He preached out against immorality and many other evils. He spent his whole life teaching other people how to be good and moral. In the ââ¬Å"Critoâ⬠he is imprisoned and awaiting his death sentence for misleading the youth, of which he has been wrongly accused. Crito, his friend, comes to visit him in jail and they have a long conversation, which is the ââ¬Å"Crito.â⬠Socrates and his friend could have fairly easily broken out of the prison, because many of the guards looked up to Socrates and didnââ¬â¢t wish to see him killed. Socrates made the point that if he were to leave jail, he would be breaking the law. Even though he had been wrongly accused and sentenced to death for no reason, he couldnââ¬â¢t go against his own teachings, or else his whole life would have been in vain. He knew that if he didnââ¬â¢t escape, he would die and would orphan his two children, however no matter how much he loved them, he wouldnââ¬â¢t contradict his teaching by doing wrong. Even though Socrates wasnââ¬â¢t perfect, he would always make a conscious effort to do right. Breaking out of jail would be blatantly wrong, and he couldnââ¬â¢t bring himself to do it. Adolf Hitler is directly and indirectly responsible for more deaths than almost anyone in history. Over six million Jews alone were killed because of his death camps. In The Plot to Kill Hitler, a group of German officers and many others formed an underground society to try and kill Hitler. Most people would agree that what they were doing was okay because Hitler was such a bad man. Unfortunately, they were wrong. Murder is always wrong, no matter who is being killed. Right and wrong can not be distinguished through societyââ¬â¢s perspective. Society tends to look at everything relative to itââ¬â¢s situation. When determining right and wrong we have to look to the absolute truth, not our personal feelings. Committing certain ââ¬Å"wrongââ¬â¢sâ⬠may be accepted by society more than other wrongââ¬â¢s. If someone were to kill the President, people would be outraged and demand justice, but if someone were to kill a homeless person, many people could shrug it off with ou t so much as batting an eye. To me that is appalling, because both crimes are equally as wrong, but society thinks that some people have more of a right to live than others. To sum up all of the previous; many things that are wrong may not seem wrong, because society accepts them due to their relative view point. Murder is defined as the unlawful killing of a human being by another, especially with premeditated malice. If you look in any law book, it will tell you that murder is wrong. A quick peek at the Ten Commandments, found in Exodus, will tell that the absolute authority says that murder is wrong. If murder is breaking the law, and it is a sin, then how could it ever be right. Raskolnikov tried to justify it in his mind by saying that the old pawnbroker was nothing more than a noxious insect, but despite her vileness, she had just as much of a right to live as Raskolnikov did. If it wasnââ¬â¢t wrong for him to kill the old pawnbroker, than why would the police try to find the murderer. If it was okay for him to kill the pawnbroker, then obviously the police wouldnââ¬â¢t be trying to find him. Raskolnikov had no right to kill the old pawnbroker, much less her sister had done nothing wrong, and was nothing more than an innocent bystander who happen to come in at the wrong time. No matter how unrighteous a person seems to be, their death can never truly be justifiable. Murder is not the only action that is absolutely wrong. Spousal unfaithfulness is also definitely wrong. In Anna Karenina, Anna was married to Karin, but was swept off her feet by Count Vronsky. She obviously did not remember her vow of, ââ¬Å"ââ¬Ëtill death do us part.â⬠Anna became so obsessed with Vronsky that she completely forget about her husband. Some people may say that she had a right to leave Karin because she was not receiving enough love from him, but they are looking at it from their relative position. To see the truth in this matter, we must go to the absolute. The Bible specifically addresses adultery as being wrong, and in many countries, is still punishable by death. No matter how much she loved Vronsky, or how much she hated Karin, that still can not justify an affair. ââ¬Å"Rightâ⬠is absolute, it does not falter from time to time, and it isnââ¬â¢t relative to anything. It is our true guideline for life. We just need to know where to find it. Socrates said it best when he said, ââ¬Å"It is never right to do wrong.â⬠Research Papers on Absolute or Relative TruthComparison: Letter from Birmingham and CritoCapital PunishmentArguments for Physician-Assisted Suicide (PAS)Book Review on The Autobiography of Malcolm XAppeasement Policy Towards the Outbreak of World War 2Hip-Hop is ArtThe Fifth HorsemanEffects of Television Violence on ChildrenRelationship between Media Coverage and Social and19 Century Society: A Deeply Divided Era abbygigliotti25http://www.blogger.com/profile/10800276054622548807noreply@blogger.com0tag:blogger.com,1999:blog-8823760005642058195.post-34447343641348463302020-02-25T12:23:00.001-08:002020-02-25T12:23:02.913-08:00Hotel and Resort Industry in Egypt Essay Example | Topics and Well Written Essays - 2000 wordsHotel and Resort Industry in Egypt - Essay Example According to Kanter (1995) such an action will not constitute an adequate response. This is so because success is based on an organizationââ¬â¢s ability to create, rather than predict the future by developing those products that will literally transform the way the world thinks and view it self and the needs (Kanter 1995:71). Through an environmental analysis will understand how a firmââ¬â¢s competitive position is affected by different forces. More and more companies are engaging in corporate social responsibility reporting, which helps major stakeholders to better understand how the company interacts with its society. (Sacconi, 2004). This essay uses the PESTLE framework to analyse the hotel and resort industry of Egypt. There after, attention is shifted to another analytical model, the SWOT matrix. The PESTEL framework can only be used to look at the future impact of environmental factors and that this impact might be different from the past. Thus, an understanding of how the factors in the above framework may drive change is only a starting point (Johnson et al. 2006).There is a need for an understanding of the key change drivers and Looking at the PESTEL framework shown above one can observe that the hotel and resort industry of Egypt is affected by all the environmental factors in the framework. Under political the industry will be affected by both taxation and social welfare policies. Given the fact that consumerââ¬â¢s income is dependent on government taxation policies, it is evident that take home income might either increase or reduce depending on the taxation policies adopted by the government at anyone time. In addition, government spending is greatly affected by its taxation policy. The political environment of Egypt is very stable, though there are some opposition. Today Egypt is seen as an emerging economy in the Middle East. This has attracted abbygigliotti25http://www.blogger.com/profile/10800276054622548807noreply@blogger.com0tag:blogger.com,1999:blog-8823760005642058195.post-73057347847417795692020-02-09T05:10:00.001-08:002020-02-09T05:10:02.977-08:00Financial Statements Essay Example | Topics and Well Written Essays - 1500 wordsFinancial Statements - Essay Example This project aims at studying and analyzing the annual report of Home Depot as submitted to the United States SEC in the year 2008. The basic financial statements including the income statement, the balance sheet and the cash flow statements of the company are studied and mapped against the managerial decision making processes of the company in the specific year under study. The consolidated statement of earnings of Home Depot indicates that the company has been extremely proficient in generating revenues in 2008. The total revenue in 2008 was USD 77349 million. The operating expenses of the company were USD 18755 million. This indicates that the company was much efficient in generating high revenues while being able to maintain much lower operating expenses. The net earnings of Home Depot in 2008 were USD 4395 which is favorable when mapped against the industry requirements. In overall, as per the consolidated statement of earnings of Home Depot, the company was performing at a standard level in the year 2008 (Home Depot Inc., 2008, p. 4). The consolidated statement of earnings or the income statement of a company summarizes the revenues that a company has earned during the period of reporting through the sale of its products and services. Also, it includes the expenses that a company has made to produce the revenues during the same period. These expenses may include the selling expenses, overheads, general expenses and depreciation of the assets. The comparison of the revenues and the expenses of a company show the net operating profit of a company. After the deduction of various statutory deductions like taxes and interest expenses, the consolidated statement of earnings of a business represents the net earnings of the company over a specific period of time. The key business decisions like how the return on investment for the company can be improved are abbygigliotti25http://www.blogger.com/profile/10800276054622548807noreply@blogger.com0tag:blogger.com,1999:blog-8823760005642058195.post-82833610033363997292020-01-30T04:55:00.001-08:002020-01-30T04:55:05.076-08:00Using a pendulum Essay Example for Free Using a pendulum Essay To find the gravity by finding the period of the oscillations of a pendulum and plotting a graph. Hypothesis and Prediction: the gravity from the graph is going to equal the gravity from the formula. Variables: The independent variable is the length of the string The Dependent variable is the period of one oscillation Controlled variables are: mass of the pendulum Equipment: -Brass Ball -string -boss and clamp -stopwatch -2 metal blocks -Meter Ruler -Micrometer -The diameter of the brass ball was measured using a micrometer. Then the value was divided by 2 to give the radius.-the length of the string was measured -two metal block were clamped with the string in between, the string was tied to the bob -the bob was pulled to the side and released -the time was started when the bob passed the reference line. -a full oscillation is when the bob passes the reference line forth back and forth again. the length of the string is increased or decreased in a regular pattern the time was monitored by reading through the stopwatch. -the same brass ball was used over the experiment to keep the mass constant. the length was varied 10 times with a 10 cm difference. -4 readings were taken for each 10 cm -the time was taken for 20 oscillations. And then divided by 20 to give one oscillation. Data Collection: Table number Length of String / M i 0. 05 Number of oscillations Time Taken/s i 0. 5 Period/s i The table contains the length of the string in meters, the number of oscillations, the time per 20 oscillations and the period of one oscillation. As the length of the string deceases , the time for 1 oscillation decreases. So the length of the string is directly proportional to the period. Data Processing and presentation: Example in working out average period when the string is 1. 01 The graph is plotted with Average period squared against length of string. Y=3. 9244x-0. 0087 3. 9244=gradient. 3. 9244= (4(pi)^2)/g g = (4(pi)^2)/3. 9244 g=10. 060 from the graph. The average gravity from the formula= 100. 614/10= 10. 614 Conclusion: the results where very close to the prediction but they werent the same as the graph is a scatter diagram.-the result from the graph is more accurate as the graph cancels inaccurate measurements. Evaluation: -the method had weaknesses. -the angle of the pendulum to the reference line isnt the same in each reading which might cause a slight error. -the Air conditional may effect the pendulum; it may change its speed or change its direction. it is difficult to stop the stopwatch and start it in the reference line exactly which might induce error sometimes the ball tends to move in a circular motion and the experiment will have to be repeated. abbygigliotti25http://www.blogger.com/profile/10800276054622548807noreply@blogger.com0tag:blogger.com,1999:blog-8823760005642058195.post-85114603573999280202020-01-22T01:19:00.001-08:002020-01-22T01:19:02.443-08:00Critique of a Study; Muscle Dysmorphia - excellent paper :: essays research papers à à à à à Last year a study was performed to examine a model for the development of muscle dysmorhpia among male college athletes. The model is known as the Lantz, Rhea, and Mayhew Model and it describes the relationship between pre-disposing factors for the development of muscle dysmorphia and the negative consequences paired with the disorder. The study concentrated on male college athletes falling into three different categories: weight lifters, non-contact sports athletes, and contact sport athletes. The study was to determine which of the expected negative behaviors, if any, prevailed among the separate categories. à à à à à Over the past decades the media has been the primary blame of creating body image disorders among both females and males. ââ¬Å"Similar to females, men have been inundated with distorted pictures representing the ideal male physique from TV, fitness magazines, and the toy industry (e.g., bulging superhero, G. I. Joe). While most researchers suggest that a multitude of factors may play a role in creating body image disorders (Pike & Striegel-Moore, 1997), Levine and Smolak (1998) are among a growing number of researchers who blame the media's glamorized body blueprint messages for men and women unrealistically judging themselves. (Page 120)â⬠Men with body image disorders are usually afraid of being too small rather than too large. They tend to have the desire to gain muscle mass at the same time as cutting down the waist line. Along with this desire, an obsession can occur to compulsively lift weights as a way of life. The compulsive weight lifting and consumption of dietary supplements describes the term ââ¬Å"muscle dysmorphiaâ⬠. This disorder is more mental than physical and may also be a type of obsessive-compulsive disorder. ââ¬Å"In a manner similar to MD, OCD is manifested by obsessions (e.g., constant thoughts about being too small) and compulsions (e.g., repeated behaviors of weight-lifting). (Page 120)â⬠Muscle dysmorphia can also create other mental disorders. It may actually be genetically impossible for some to reach their ideal body. This creates an individual who obsesses over a goal which is non-existent, creating possible depression and perhaps impairing social and occupational functioning. The model of muscle dysmorphia has yet to be tested and this study is to determine if the psycho-behavioral characteristics proposed by the model are present, and to what degree, in the selected weight lifters compared to other athletes. A sample student body of 106 students was selected as the participants. This group contained 29 weight lifters, 24 non-contact sport athletes, and 53 contact sport athletes. abbygigliotti25http://www.blogger.com/profile/10800276054622548807noreply@blogger.com0tag:blogger.com,1999:blog-8823760005642058195.post-318214923531822382020-01-13T21:41:00.001-08:002020-01-13T21:41:02.943-08:00Econ 256 Final2. Why do economists generally regard median income as a better measure of a typical American's well-being than mean income? Dfiodifaje 3. Why do the United States, and many other counties, have antitrust laws on the books? What's so harmful about oligopoly that warrants an entire body of law? The United States and many other countries have antitrust laws on the books to protect their consumers in their different markets. Having the abilities to both raise and lower prices are the reasons that oligopolies are so harmful. . Two consumers go to the insurance company to purchase some life insurance. James is a smoker and a police officer who races motorcycles in his spare time. Kathy is a nonsmoker and a librarian who likes to make quilts in her spare time. The insurance company knows that both consumers are 40 years old, but the company has no information about occupations or hobbies. How does the private information in this situation create an adverse-selection problem? How could the insurance company lessen this problem? Without knowing the background information on the potential clients, insurance companies are without the ability to see that while James is risking his life as a police officer, he is also a smoker and racer. Heââ¬â¢s putting his life on the line and still increasing the risk of injuries. The insurance should have a line on their application that asks for applicants for their occupation, whether they are smokers or if they drink, and lastly what they enjoy doing in their spare time. With having this information, the company can see what each of the individuals really needs insurance-wise. 6. Jane works part-time and earns $12,000 per year. Because she is below the poverty line, she also earns $4,000 in various welfare benefits. Suppose she is offered a new job that would pay her $15,000 and would bring her earnings high enough so that she no longer qualified for any welfare benefits. This is what is known as a ââ¬Å"notchâ⬠. Explain what is happening with Jane and how could we modify the system to eliminate the notch. abbygigliotti25http://www.blogger.com/profile/10800276054622548807noreply@blogger.com0tag:blogger.com,1999:blog-8823760005642058195.post-70739315436022591972020-01-05T18:05:00.001-08:002020-01-05T18:05:03.396-08:00Cell Phones Should Not Be Allowed - 1276 Words Cell phones should not be allowed in school. They are classroom distractions, and not a learning device. Every year many students complain about not being able to use their cell phones in school. And every year many schools eventually cave to cater to the things that students complain most about. Schools have been changing and bending rules so that students so that they can use their cell phones during school hours. They claim that they can be use as learning devices, which they can be, but you donââ¬â¢t need a cell phone. Many teachers love having the students have cell phones in school. and one reason why is itââ¬â¢s ââ¬Å" easier â⬠to have them. ââ¬Å"This past summer, we too began to question our cell phone policy. It occurred to us that everywhere else in society, we have been taught when cell phone use is appropriate and when it is not. For example, church services often start with a reminder to silence all cell phones. We realized that our students also need to be taught appropriate use. Now, use in the classroom is still off-limits, but in the cafeteria or hallways, use is allowed. When students enter a classroom, they are greeted with a reminder about appropriate use. We have seen a drop in disruptions related to electronic devices, and parents have welcomed this more relaxed policy.â⬠ââ¬âDave Stovenour, Assistant Principal Dundalk High School Baltimore County Public Schools, Maryland In this article Stovenour talks about how relaxing the cell phone rules have helped the students, andShow MoreRelatedCell Phones Should Not Be Allowed993 Words à |à 4 Pagesconstantly on it. Cell phones for instance they can either be used or abused. In the classroom cell phones should not be allowed due to the fact people are distracted when using it during class. Cell phones distract people in a billion ways; social media, texting, pictures, calls. People canââ¬â¢t multi task, it is impossible. Scrolling through Instagram while the teacher is talking will not make a person learn better, and probably not at all. Everyone is addicted to his or her cell phone, it makes it hardRead MoreCell Phones Should Be Allowed in School802 Words à |à 4 Pagesabout one another. You discover that you do not have a cell phone or any device to contact your parents. There wonââ¬â¢t be any chance that you and your parents could contact each other. What would you do? How would you feel? It seems to me that if cell phones were allowed in schools, students could contact their parents easier and people could stay in touch. Therefore, cell phones should be allowed to be used in schools. For one, cell phones could provide students with academic help. According toRead MoreShould Cell Phones be allowed in School817 Words à |à 4 Pagesï » ¿Should Cell Phones be allowed in School? Do you take your cell phone with you to work, and use it all day long for organization and needed communication? Well, school to us students is like our work, but our organization and communication tool is prohibited. Cell phones have so many positive uses in the classrooms, yet at the same time we arenââ¬â¢t putting our current technology to good use. For example, cell phones in our school are banned, and I feel that this should be changed immediately. The manyRead MoreShould Cell Phones Be Allowed? Classrooms?1586 Words à |à 7 Pagesfurther educate young minds. Currently we have endless access to knowledge with the use of cellphones and schools are still hesitant to allow these impeccable devices in classrooms. Schools should take advantage of technology and allow the use of cellphones for educational purposes in classrooms. The reasons why we should use cellphones in school and in classrooms are because they can keep students informed on class assignments, they make the clas srooms more active and they can be used to record differentRead MoreShould Cell Phones Be Allowed? Schools?1918 Words à |à 8 PagesSchools should be turning the perceived obstacles into opportunities to learn,â⬠said Kipp D. Rogers. Kipp is a principle at the Passage Middle School in Virginia and he wants phones to be used in the school. The essential question is, should cell phones be allowed in schools? In a big debate, there are two sides to an issue and people are seeing both sides Many people want them because they can help students learn, but others say no because they can be a distraction. Students should be allowed toRead MoreShould Cell Phone Use Be Allowed in Schools?986 Words à |à 4 Pagesdebate and discussion has been student cell phone use. Are they helpful or useless? Should they be allowed or not? No school has really found the answer to these questions yet. Many believe that phones are just too distracting for students, but on the contrary, cellphones are beneficial to students if not the entire school when used in agreement with the schoolââ¬â¢s technology policies, assuming these policies are well-thought-out. It has been shown that with cell phones, schools can increase communicationRead MoreCell Phones Should Be Allowed in Schools Essay examples824 Words à |à 4 Pagesbecause cell phones were not popular in schools then. When it comes to cell phones, some people think they should not be permitted in schools, and other people think they should be permitted in schools. I agree with the latter opinion for the following reasons: Cell phones are an efficient way to communicate when emergencies occur in school; cell phones can be a great tool for learning during school hours; and the current prohibitive rules on cell phones are merely fruitless efforts. Cell phones shouldRead MoreShould High School Students Be Allowed Cell Phones? School?1446 Words à |à 6 PagesShould High School Students Be Allowed to Bring Cell Phones to School? By Ronnie Phillips | Submitted On July 07, 2011 Recommend Article Article Comments Print Article Share this article on Facebook 1 Share this article on Twitter 1 Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest 1 Expert Author Ronnie Phillips Educating youngRead MoreCell Phones Should Be Allowed While Driving ââ¬â Agree or Disagree824 Words à |à 4 PagesHistory and Government Ms. Thomas Cell Phones Should Be Allowed While Driving ââ¬â Agree or Disagree In my opinion cell phones should not be allowed while driving. The reason in which I say this is because if you have your cell phone out while driving you can cause injury or death upon both you and/or another individual either in your car or another. While driving you are to pay full attention to the road and where youââ¬â¢re driving to and not the phone it is a distraction. For an example, OnRead MoreEssay on should students be allowed to use cell phones in school1043 Words à |à 5 PagesPersuasive Essay / Cellular Telephone Cell Phones: Many American youth now have cell phones that they carry with them everywhere .Should cell phones be allowed at school ?Many teachers and students claim that phones are distracting while many parents and students insist that phones are necessary. Write a persuasive essay explaining your position on the issue. Although not everybody would agree, but I think that cell phones should not be allowed to bring to school. I have several reasons abbygigliotti25http://www.blogger.com/profile/10800276054622548807noreply@blogger.com0tag:blogger.com,1999:blog-8823760005642058195.post-70032557312756623132019-12-28T14:29:00.001-08:002019-12-28T14:29:03.248-08:00Human Health And The Delivery Of Health Care Services (... Informatics as it relates to nursing can be defines as the science of how to use data, information, and knowledge to improve human health and the delivery of health care services (American Medical Informatics Association Inc., 2016). It includes the ability to locate or generate data as well as the storage and sharing of said data. Today, almost our entire society relies on technology in some form or another and the healthcare field is no different. The culture of nursing has changed dramatically over the past few decades; electronic charts and charting are still relatively new. I graduated nursing school in 2006 and at that time, there was still a fair amount of documentation done on paper. I have been able to watch the evolution of the way we nurse adapt to the technology of today. Currently we almost depend on the computers like a life line in the hospital nursing setting. Our patient s lab work, test results, medication administration and information, history and more are all stored on the computer. When we are unable to access the information necessary to provide adequate care, it makes our jobs that much more difficult. Many new systems have been developed over the last few years to help promote patient safety. A few of those include CPOE (computerized provider order entry), smart pumps which contain drug libraries with dosing parameters and safety measures, patient armbands with a barcode specific to their account, and vital sign machines and glucometersShow MoreRelatedMy Career Goal Of Advance Practice Registered Nurse1615 Words à |à 7 Pagesexperience within Emergency Department, Medical/Surgical ICU, Neonatal Intensive Care Unit, and Case Management setting where a diverse professional skill are utilized with excellent assessment and analytical skills seeking Nurse Corps Scholarship to advance my career goal of Advance Practice Registered Nurse ïÆ'Ë Have extensive experience in working with a broad range of medical conditions, patient care demographics and level of acuity within managed care environments in the community. Have exceptionalRead MoreThe Career Goal Of Advance Practice Registered Nurse1614 Words à |à 7 Pages experience within Emergency Department, Medical/Surgical ICU, Neonatal Intensive Care Unit and Case Management setting where a diverse professional skill are utilized with excellent assessment and analytical skills seeking Nurse Corps Scholarship to advance my career goal of Advance Practice Registered Nurse ïÆ'Ë Have extensive experience in working with a broad range of medical conditions, patient care demographics and level of acuity within managed care environments in the community. Have exceptionalRead MoreData Warehouse Case Study4449 Words à |à 18 PagesStudy: A Data Warehouse for an Academic Medical Center Jonathan S. Einbinder, MD, MPH; Kenneth W. Scully, MS; Robert D. Pates, PhD; Jane R. Schubart, MBA, MS; Robert E. Reynolds, MD, DrPH ABSTRACT The clinical data repository (CDR) is a frequently updated relational data warehouse that provides users with direct access to detailed, ï ¬âexible, and rapid retrospective views of clinical, administrative, and ï ¬ nancial patient data for the University of Virginia Health System. This article presents a caseRead MoreTransforming Healthcare Using Business Intelligence Maturity Model4662 Words à |à 19 Pageshealthcare and in the best interest to stay ahead, we have considered Business Intelligence as the forward strategy. Business intelligence technology promises to enable healthcare providers to reduce operating costs, improve the quality of patient care, and respond to market pressure for increased transparency and accountability. Successful business intelligence implementations require more than technology ââ¬â they require a well-developed strategy, and a commitment to change in people and processesRead MoreKyruus case Essay13147 Words à |à 53 Pagescompa ny had gathered information about the 800,000 physicians working in the U.S. The data included information about each physicianââ¬â¢s education, licensing, publication and patent history, interactions with industry, as well as prescription and medical device utilization patterns. ________________________________________________________________________________________________________________ Senior Lecturer Robert F. Higgins and Research Associate Penrose Oââ¬â¢Donnell and Mehul Bhatt (MBA 2013)Read MoreI Love Reading Essay69689 Words à |à 279 PagesChambers of Commerce and Industry (FKCCI) in Bangalore. NKC would also like to thank the other important stakeholders ââ¬â the ï ¬ nancial community, including angel investors and venture capitalists, educational institutions, incubation centres, business associations and other relevant institutions as well as various entrepreneurial networks ââ¬â for sharing their experiences and advice on Entrepreneurship in India. At the end of this report are proï ¬ les of some entrepreneurial icons. NKC wishes to thank them forRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words à |à 656 Pagesand Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A Political Autobiography Allida M. Black, ed., Modern American Queer History Eric Sandweiss, St. Louis: The Evolution of an American Urban Landscape Sam Wineburg, Historical Thinking and Other Unnatural Acts: Charting the Future of Teaching the Past Sharon Hartman Strom, Political Woman: Florence Luscomb and the Legacy of Radical Reform Read MoreQuality Improvement328284 Words à |à 1314 PagesJohn Wiley Sons, Inc. Executive Publisher: Don Fowley Associate Publisher: Daniel Sayer Acquisitions Editor: Jennifer Welter Marketing Manager: Christopher Ruel Production Manager: Dorothy Sinclair Production Editor: Sandra Dumas Senior Designer: Kevin Murphy New Media Editor: Lauren Sapira Editorial Assistant: Mark Owens Production Management Services: Elm Street Publishing Services Composition Services: Aptara, Inc. This book was typeset in 10/12 Times by Aptara, Inc., and printed and bound abbygigliotti25http://www.blogger.com/profile/10800276054622548807noreply@blogger.com0tag:blogger.com,1999:blog-8823760005642058195.post-74467074456682845022019-12-20T10:18:00.001-08:002019-12-20T10:18:03.774-08:00The Affirmative Action Act An Outcome Of Minority Groups... The Affirmative Action Act was created to ensure that minority groups and women were given the same opportunities in education and employment that were traditionally afforded to white males. According to the National Conferences of State Legislatures, affirmative action is, ââ¬Å"â⬠¦an outcome of the 1960ââ¬â¢s Civil Rights Movement, intended to provide equal opportunities for members of minority groups and women in education and employment. In 1961, President Kennedy was the first to use the term affirmative action in an Executive Order that directed government contractors to take affirmative action to ensure that applicants are employed, and that employees are treated during employment, without regard to their race, creed, color, or national origin. The Executive Order also established the Presidentââ¬â¢s Committee on Equal Employment Opportunity, now known as the Equal Employment Opportunity Commission (EEOC)â⬠(NCLS, 2014). Affirmative action was further reinfo rced in 1965 by President Lyndon Johnson when he signed an executive order requiring government contractors to increase the number of minorities that are offered employment. Some believe that the Affirmative Action Act was created out of ââ¬Å"white guiltâ⬠. White guilt can be defined as the guilt felt by some white people for harm resulting from racist treatment of people of color by whites both historically and currently. Therefore it is said that some actions by white people are because of this guilt and not because theyShow MoreRelatedAffirmative Action Programs Should Be Legal1320 Words à |à 6 Pageswith affirmative action programs in order to improve opportunities or provide compensations for individuals that belong to omitted groups in the U.S history. While affirmative action programs are prevalent in a numerous of fields, employment and education are the two most active fields that focus on the affirmative action. In many associations and other cases, the affirmative action can be considered as a series of privileged programs. These programs will offer historically excluded groups or oppressedRead MoreAffirmative Action Is Important Fo r Society1649 Words à |à 7 Pages Affirmative action Affirmative action is an attempt to address past discriminatory injustices which may be based on gender, race or ethnicity. Affirmative action may take the form of policies and programs which are mostly mandated by governments and designed to bring changes in organizations, companies and educational institutions. Affirmative action is a vital tool which provides qualified people with equal access to educational or professional opportunities that they would otherwise have beenRead More Affirmative Action Essay1127 Words à |à 5 PagesAffirmative Action Affirmative action is a deliberate effort to provide full and equal opportunities in employment, education, and other areas for women, minorities, and individuals belonging to other traditionally disadvantaged groups. As an issue of todays society, affirmative action requires corporations, universities and other organizations to establish programs designed to ensure that all applicants are treated fairly. It also places a burden of proof on the providers of opportunities;Read More Affirmative Action Essay1086 Words à |à 5 Pages The roots of Affirmative Action can be traced back to the passage of the Civil Rights Act where legislation redefined public and private behavior. The act states that to discriminate in private is legal, but anything regarding business or public discrimination is illegal. There are two instances when opposing affirmative action might seem the wrong thing to do. The nobility of the cause that help others. Affirmative Action was a great starter for equality in the work place. The mostRead MoreAffirmative Action And The Civil Rights Act973 Words à |à 4 Pagesprivileged whites and unfortunate minorities. Among these government actions are the 14th Amendment, Equal Pay Act, and the Civil Rights Acts. John F. Kennedy perhaps created one of the most heavily debated policies today, his Affirmative Action Policy. Affirmative action is defined as, ââ¬Å"the practice of improving the educational and job opportunities of members of groups that have not been treated fairly in the past because of their race, sex, etc.â⬠(ââ¬Å"Definition of AFFIRMATIVEâ⬠1). The definition itselfRead MoreAffirmative Action : Discrimination And Discrimination Essay1143 Words à |à 5 PagesWHAT IS AFFIRMATIVE ACTION Affirmative action can be described as positive discrimination. It is an action or policy favoring those who tend to suffer from discrimination, especially in relation to employment or education. Affirmative action means taking positive steps to end discrimination, to prevent its recurrence, and to creative new opportunities that were previously denied minorities and women. Affirmative action itself has been defined as any measure, beyond simple termination of a discriminatoryRead MoreThe Equal Employment Opportunity Act1119 Words à |à 5 PagesThe Equal Employment Opportunity Act or, EEO Act of 1972, established a goal to make racial, ethnic, and gender minorities on the same level of white males in employment (ââ¬Å"Equal Employmentâ⬠). This was because of the dominance that white males held in the workplace and the struggle for minorities to get and keep a job, sometimes due to discrimination. Through this act, Affirmative Action was established to ensure that a certain amount of minorities were able to get a quality education and to get jobsRead MoreWhy We Still Need Affirmitive Action1493 Words à |à 6 PagesWhy we still need affirmative action Because of the complex nature of the discussion on affirmative action and the controversies and the emotion surrounding it, it is imperative to first recap on the causes of race and inequality in the United States of America. The policies on affirmative action were proposed as a fractional remedy for the socio-economic impacts of past and present disadvantage faced by certain groups in the population, especially with regard to biases on gender and race. Such disadvantagesRead MoreAffirmative Action And The Civil Rights Movement963 Words à |à 4 Pagesvarious groups of immigration such as: Asian American, Jewish American, African American, and Mexican Ame. Minority groups have experienced many kinds of segregation. They are discriminated in education and employment. Then, a program called ââ¬Å"Affirmative Actionâ⬠was introduced with the hope to engage more people of color into the society. Affirmative Action is an outcome of the 1960ââ¬â¢s Civil Rights Movement. Its purpose is to provide equal opportunities for members of minority groups and women in educationRead Morefgdgdg1732 Words à |à 7 PagesKnowledge Objectives Define organizational diversity and distinguish between affirmative action and diversity management. Distinguish multicultural, plural, and monolithic organizations. Describe the demographic characteristics of the U.S. population and explain their implications for the composition of the workplace. Discuss general changes in the United States that are increasing the importance of managing diversity effectively. Understand why successfully managing diversity is extremely important abbygigliotti25http://www.blogger.com/profile/10800276054622548807noreply@blogger.com0tag:blogger.com,1999:blog-8823760005642058195.post-30009849199815677882019-12-12T06:49:00.001-08:002019-12-12T06:49:04.798-08:00Social Theories and Prostitution free essay sample In 1937 Kingsley Davis authored ââ¬Å"The Sociology of Prostitutionâ⬠. In the article Davis concludes that prostitution serves an important and possibly latent function in society. Davis believes that men have a need for sexual experimentation and adventure. Davisââ¬â¢ theory is that prostitution fills a void for men. Married men cannot look to women whom may be interest in love or marriage since they are already committed (meaningful) so they look to women who will fulfill their sexual desires without attachment (meaningless). ââ¬Å"The demand is the result of a simple biological appetite.When all other sources of gratification fail, due to defects of person or circumstance, prostitution can be relied upon to furnish reliefâ⬠(Davis, 753). Prostitution in a latent sense saves marriages and allows men to fulfill their sexual desires. ââ¬Å"Prostitution embraces an economic relation, and is naturally connected with the entire system of economic forcesâ⬠(Davis, 749). One societal function that prostitution fills is a release for those who desire the prostitute (latent) and a source of income for the prostitute (manifest). The foundation to the functionalist perspective is that everything occurs for a reason.It is necessary for a society to have rules and laws to abide by, society lives in a consensus. It is important to understand the need for there to be social memebers whom do not conform to society; in this case prostitutes. Since prostitution is against the law in the United States except for in Nevada then prostitution helps in the validation of law enforcement personnel. Since there are social actors not abiding the law there is a need for the police and sheriffââ¬â¢s departments to control the criminals. For a society to function there are rules and rule breakers. There canââ¬â¢t be one without the other.Symbolic interaction is yet another sociological perspective that has been used to explain prostitution. ââ¬Å"The term symbolic interaction refers, of course, to the peculiar and distinctive character of interaction as it takes place between human beingsâ⬠(Farganis, 334). According to Herbert Blumer ââ¬Å"human interaction is mediated by the use of symbols, by interpretation, or by ascertaining the meaning of one anotherââ¬â¢s actionsâ⬠(Fargainis, 334). Blumer focused on individual relationships. He felt that the reaction that occurs is not a conscience reaction. The reaction is based on the meaning and concepts the action has.The theory of symbolic interactionism claims that an individualââ¬â¢s self-image develops through social interaction. The self-image is decided based on the social situations and how others acted in the situation. The labeling theory in the simplest form believes that ââ¬Å"deviance does not exist independently of the negative reaction of people who condemn itâ⬠(Pfohl, 345). This means that an act or action would not be considered deviant unless a person or group believes it to be. What may be acceptable here in the United States may be considered deviant in another country and vice versa.For example in the United States prostitution is against the law in all states but Nevada however prostitution ââ¬Å"is completely legal in 22 countries including Austria, Germany, Greece, Netherlands, Switzerland, Mexico, Australia, and Columbia â⬠(http://www. onlineschools. org/blog/stats-on-prostitution/). A persons actions are not deviant until they are labeled as so. This theory focuses on why some behaviors are seen as deviant while others are considered acceptable. There is not a universally accepted method of determining what is deviant and what is not; it varies from place to place.An unforeseen consequence of labeling is that the labeled individual becomes a victim of the label. This theory focuses on three concerns; the social historical aspect of deviants, the applications of labels to some people while others are not, and the consequences of labels. The roots of this perspective can be traced to the early 1900ââ¬â¢s following an essay by George Herbert Mead. In his essay Mead claimed that labels divide a society between those who are accepted and those who are considered deviant. In 1951 Edwin Lemert wrote a book called Social Pathology where he added to the initial thoughts of Mead.Lemert felt that other sociological theories failed to explain the consequences and impacts of labeling. ââ¬Å"The socially visible deviations within a group, community, or societyà stir its members to a wide variety of expressive reactions and attitudes,à depending upon the nature of the deviations and the expectancies of theà conforming majority. Admiration, awe, envy, sympathy, fear, repulsion,à disgust, hate, and anger are felt and manifested by those confronted byà departures from their sanctioned ways of behavingâ⬠(Lemert, 54).Lemertââ¬â¢s theory divided deviance into two categories; primary and secondary deviance. Primary deviance is when a person has received the label however does not accept it; he or she can justify and or rationalize their actions. Secondary deviance happens when the person accepts their deviant label. He or she then thinks of themselves as a deviant. Approximately, ten years later; in the 1960ââ¬â¢s the concept was expanded upon yet again by Howard Becker, John Kituse, Erving Goffman, and Kai Erikson.Howard Becker the author of the 1963 book Outsiders: Studies in the Sociology of Deviance wrote ââ¬Å"deviance is not a quality of the act the person commits, but rather a consequence of the application by others of rules and sanctions to an offender. The deviant is one to whom the label has successfully been applied; deviant behavior is behavior that people so labelâ⬠(Becker, 9). A social group determines what is considered a deviant behavior. Under this concept a group of people decided that prostitution is a deviant act and therefore prostitutes are deviants. Without the deviant label there would not be the shame of prostitution.The labeling theory foundation is that an act is not deviant unless a person or group labels it as so. ââ¬Å"Another point to this theory is that no acts of deviance can occur unless there is a witness to the actions. ââ¬Å"Labeling refers to the process by which deviants are defined by the rest of societyâ⬠(Pfohl, 351). Once a person is labeled they may accept the label and continue their lives down the deviant path. There are two forms of labeling; formal and informal. An example of formal labeling is that made by law enforcement personnel. Formal labels are influenced by stereotypes, race, gender and also appearance.An example of Informal labeling can include scandals and banishments from social settings. After one is labeled they may try to prevent family and friends from finding out about their act of deviance. The term stigma warrants mentioning. Stigma is ââ¬Å"a mark of disgrace associated with a person, a personal quality, or a personal circumstanceâ⬠(Oxford Reference). Members of society apply a stigma to other social actors whom are perceived different based on appearance or situation as in the stigma attached to prostitutes. ââ¬Å"Some people are cast into roles which constrain their abilities to manage positive impression of themselves.Such persons are stigmatized, the bears of what Goffman describes as a spoiled identityââ¬Å"(Pfohl, 354). Stigma includes the negative attitudes, mistreatment and even prejudice for being a prostitute. ââ¬Å"By definition of course we believe the person with a stigma is not quite human. On this assumption we exercise varieties of discrimination, through which we effectively, if often unthinkingly, reduce his life chancesâ⬠(Goffman, 22). This may include being ostracized from family and friends and also from the community. Stigmatized people generally keep to the company of others who are stigmatized or who may support them. This can be seen in the brothels of Nevada and the streets of New York. ââ¬Å"We use specific stigma terms such as cripple, bastard, moron in our daily discourse as a source of metaphor and imagery, typically without giving thought to the original meaningâ⬠(Goffman, 22). The symbol that the stigma represents is understood as a negative concept. The prostitute doesnââ¬â¢t proudly say ââ¬Å"I am a prostituteâ⬠as a lawyer would say ââ¬Å"I am a lawyerâ⬠. Social actors hear the term prostitute and immediate detest her. One profound aspect of the labeling theory is the self- fulfilling prophecy. The standards he has incorporated from the wider society equip him to be intimately alive to what others see as his failing, inevitably causing him, if only for moments to agree that he does indeed fall short of what he really ought to beâ⬠(Goffman, 26). When a social actor is labeling a deviant they begin to believe they are deviant and begin acting as such. If an individual is constantly criticized and put down they begin to see themselves in a negative light. They begin to feel their self-worth and capabilities reduce and begin living the lifestyle of a deviant member of society.If the prostitute is ridiculed he/she will begin to believe they are less of a human. Once the prostitute begins to believe she/he is a deviant then the secondary deviance is inevitable. Secondary deviance is ââ¬Å"When a person begins to employ his deviant behavior or role based upon it as a means of defense, attack, or adjustment to the overt and covert problems createâ⬠(Prohl, 354). Regardless of the reason for the initial deviation once a person is labeled a deviant they are more likely to continue on the deviant path; any deviance that follows the initial act is considered secondary. Prostitution is considered the primary deviance then the use of illegal drugs would be the secondary deviance. One similarity between functionalism and symbolic interactionism that stands out is that in functionalism a moral or immoral act is labeled as such and thus compels a social actor to go in search of a prostitute to fulfill the immoral acts. Functionalism focuses on the needs that are being filled through prostitution whereas symbolic interactionism focuses on why the term prostitute is seen as negative and also how this label of being deviant leads to secondary devianceA difference between functionalism and symbolic interactionism is that functionalism focuses on society on a macro level; the big picture of society. Symbolic interactionism focuses on social actors on the micro level; how individual social actors interact with one another socially. Prostitution can be viewed from all sociological perspectives however this paper limits the explanation to functionalism and symb olic interaction. Through the functionalist perspective prostitution serves a need in society. abbygigliotti25http://www.blogger.com/profile/10800276054622548807noreply@blogger.com0tag:blogger.com,1999:blog-8823760005642058195.post-14848322098347364222019-12-04T18:30:00.001-08:002019-12-04T18:30:04.603-08:00Phil Collins - In The Air Tonight free essay sample Ominous, eerie chords aided with quiet but strong drumming opens Phil Collins great hit, In the Air Tonight. Collins creates this masterpiece oeuvre by himself using an electric guitar, drum machine, drums and a reverse talkback microphone. The use of these certain instruments has listeners dying for the release. Finally released in 1981, fans and new listeners were immediately attracted to this mysterious song and could not stop listening to the song. Even today this oeuvre has grasped the attention of people all ages. Like my self at the age of 16, this song introduced me and opened my mind to music of this decade and many of Collins songs. As more and more people made this song a fad, more and more people began to question the lyrics. In a verse, Collins puzzling sings, If you told me you were drowning, I would not lend a handâ⬠¦. Instantly listeners began listening more carefully to his lyrics in this song to fully understand what is being said. We will write a custom essay sample on Phil Collins In The Air Tonight or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Quickly the famous rumors of Collins watching a man drown or drowning a man himself, spread out world wide having people wondering about the song. Collins at a BBC World Service interview said: I dont know what this song is about. When I was writing this I was going through a divorce. Frustrated at the rumors, Collins also thinks they are comical. Growing up listening to this song always had me puzzled and convinced me to the rumors said about In the Air Tonight. Knowing the truth did not change my perspective of this song I love. If you have not heard this song, I highly recommend giving at least five minutes of your time to enjoy it. abbygigliotti25http://www.blogger.com/profile/10800276054622548807noreply@blogger.com0tag:blogger.com,1999:blog-8823760005642058195.post-49535916400686204082019-11-28T05:56:00.001-08:002019-11-28T05:56:02.518-08:00The Road to Becoming a Teacher Essay Example For Students The Road to Becoming a Teacher Essay Shayne McCormickMr. KatzSenior Project Research PaperJanuary 8, 2002The Road to Becoming a TeacherTeachers bear the heavy responsibility of molding the minds of our nations most precious resource, its children. The road to becoming a teacher is a long one, involving post-high school education, people skills, and a desire to change lives. These traits, when accompanied by experience and good techniques, form the foundation for an effective, life-altering educator. Before anything else, teachers must have a desire to impact the lives of their students (Education). Some teachers teach because they want to help children learn and grow and would like to make a contribution to society. Others have an intellectual fascination with a certain subject (such as math or history), have been inspired by one of their own teachers, or feel they have a sense of commitment to their country (Recruit). One thing is certain, teachers that go into the profession for selfish reasons will find it hard to commit to their career. The salary for a teacher is not likely to make a person rich, so their motives must be based on helping improve the minds of future generations (Kizlik). If there is a desire to be a teacher, it must also be coupled with education, training, and preparation. To serve as a public school educator, one must have obtained at least a bachelors degree, completed an approved teacher education program, and be licensed (School Teachers). These qualifi cations are universal for all fifty States and the District of Columbia. Instructors may be licensed to teach the early childhood grades (usually nursery school through grade 3); the elementary grades (grades 1 through 6 or 8); the middle grades (grades 5 through 8); a secondary education subject area (usually grades 7 through 12); or a special subject, such as reading or music (usually grades K through 12) (School Teachers). We will write a custom essay on The Road to Becoming a Teacher specifically for you for only $16.38 $13.9/page Order now The requirements for licensing differ from state to state. However, it is a necessity to complete an approved teacher-training program with a prescribed number of subject and education credits as well as practiced teaching, supervised by an official. In addition, nearly all States demand applicants for teacher licensure to be tested for competency in basic skills such as reading, math, teaching, and subject matter proficiency (School Teachers). Most states use a standardized version of this test, known as the PRAXIS exam (Recruit). It is recommended that prospective teachers take 24 to 36 credits in an area of specialization and 18 to 24 credits in teaching courses (Princeton). Teachers also must be able to communicate, inspire trust and confidence, motivate, and understand the educational and emotional needs of their students (School Teachers). Potential educators are advised to gain skills in communications, organization, and time management (Princeton). The National Council for Accreditation of Teacher Education accredits more than 500 teacher education programs in the United States. In most cases, four-year colleges require students to wait until their sophomore year before applying for admission to teacher education programs. The traditional education programs for kindergarten and elementary teachers include courses in mathematics, physical science, social science, music, art, and literature, as well as prescribed professional education courses such as philosophy of education, psychology of learning, and teaching methods. Hopeful secondary school teachers have two options. They may either major in the subject they plan to teach while also taking education courses, or major in education while taking their subject courses (School Teachers). In addition to traditional licensure, some states offer what is called Emergency Licensure. These licenses bypass state licensing requirements. They are usually granted to individuals who teach in high-need subject areas, such as mathematics, science, special education, or bilingual education, or for high-need geographic areas such as urban schools (Recruit). .ub18abeba62476886c2a2362a45c231b8 , .ub18abeba62476886c2a2362a45c231b8 .postImageUrl , .ub18abeba62476886c2a2362a45c231b8 .centered-text-area { min-height: 80px; position: relative; } .ub18abeba62476886c2a2362a45c231b8 , .ub18abeba62476886c2a2362a45c231b8:hover , .ub18abeba62476886c2a2362a45c231b8:visited , .ub18abeba62476886c2a2362a45c231b8:active { border:0!important; } .ub18abeba62476886c2a2362a45c231b8 .clearfix:after { content: ""; display: table; clear: both; } .ub18abeba62476886c2a2362a45c231b8 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub18abeba62476886c2a2362a45c231b8:active , .ub18abeba62476886c2a2362a45c231b8:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub18abeba62476886c2a2362a45c231b8 .centered-text-area { width: 100%; position: relative ; } .ub18abeba62476886c2a2362a45c231b8 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub18abeba62476886c2a2362a45c231b8 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub18abeba62476886c2a2362a45c231b8 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub18abeba62476886c2a2362a45c231b8:hover .ctaButton { background-color: #34495E!important; } .ub18abeba62476886c2a2362a45c231b8 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub18abeba62476886c2a2362a45c231b8 .ub18abeba62476886c2a2362a45c231b8-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub18abeba62476886c2a2362a45c231b8:after { content: ""; display: block; clear: both; } READ: Diversity EssayThere are several programs for future teachers who have received their bachelors degree. One of the major ones, known as a Professional Development School, is a partnership between a university and a secondary school. Students enter the program and receive the privilege of merging the theory they have learned with practice by teaching a yearlong class first-hand (School Teachers). After receiving their education and license, a potential teacher must work to get a job. Though the need for teachers has risen in the past years, finding a job as an instructor can prove to be difficult. The process of identifying and applying for teaching positions requires knowledge, research, organizational and interpersonal skills, determination, creativity, and patience (Recruit). Teachers can apply for teaching positions through their colleges placement office or directly to their chosen school district (Princeton). Some suggested ways of finding employment as a teacher include searching the Internet to find districts with job openings or looking for work in geographic areas like the South or Southwest where the population is growing rapidly. They may also use the more traditional method of answering ads in newspapers (Recruit). Before accepting any position, soon-to-be teachers should be aware of the responsibilities of their job. Teachers are expected to serve as more than just instructors. They must fill the shoes of a communicator, a disciplinarian, a conveyor of information, an evaluator, a classroom manager, a counselor, a member of many teams and groups, a decision-maker, a role-model, and a surrogate parent, to name a few (Kizlik). Teachers must be ready to deal with an array of students with different needs. Their day usually begins around 8 a.m. where they face the difficult task of waking up their tired students and getting them ready to learn. They must find interesting ways of presenting the subjects that students often find tedious (Princeton). Affective teachers use interactive discussion and hands on learning to help students understand the material (School Teachers). A teachers day does not hardly end when the school bell rings. Active teachers are usually involved in after school meetings, committees, assisting students, grading homework, assignments, and projects, and calling parents. These tasks all require a certain amount of personal sacrifice (Kizlik). There have been many changes in education. Even today, the face of education is being changed and refined. Classes are becoming more and more less structured with students working in their own groups. The idea is to prepare students to enter the workforce by teaching them the skills to interact with others, adapt to new technology, and logically think through problems (School Teachers). Even with the experience of the teacher-training programs mentioned earlier, nothing can fully prepare a person to become a teacher. According to Dr. Bob Kizlik, Each of the roles a teacher plays requires practice and skills that are often not taught in teacher preparation programs. Not all who want to be teachers should invest the time and resources in preparation programs if they do not have the appropriate temperament, skills, and personality. Teaching has a very high attrition rate. Depending on whose statistics you trust, around forty percent of new teachers leave teaching within the first five years. It is obviously not what they thought it would be. Elementary school teachers usually are responsible for teaching the same group of children in all subjects. In some cases, two or three teachers all take responsibility for the same group of students. Teachers in secondary schools, however, focus on one subject and dive more deeply into the foundation set during elementary school (School Teachers). The outlook for jobs in the field of education is very good. The number of teachers needed is growing more and more. As stated earlier, nearly forty percent of all teachers will quit within their first five years of educating (Kizlik). This year alone, experts estimate there will be 150,000 to 250,000 openings in the nations elementary and secondary schools. It is also predicted that there will be a need for 2.2 million teachers over the next ten years (Recruit). .u2d8fa2b2569a10bd79ef8f73909a136d , .u2d8fa2b2569a10bd79ef8f73909a136d .postImageUrl , .u2d8fa2b2569a10bd79ef8f73909a136d .centered-text-area { min-height: 80px; position: relative; } .u2d8fa2b2569a10bd79ef8f73909a136d , .u2d8fa2b2569a10bd79ef8f73909a136d:hover , .u2d8fa2b2569a10bd79ef8f73909a136d:visited , .u2d8fa2b2569a10bd79ef8f73909a136d:active { border:0!important; } .u2d8fa2b2569a10bd79ef8f73909a136d .clearfix:after { content: ""; display: table; clear: both; } .u2d8fa2b2569a10bd79ef8f73909a136d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2d8fa2b2569a10bd79ef8f73909a136d:active , .u2d8fa2b2569a10bd79ef8f73909a136d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2d8fa2b2569a10bd79ef8f73909a136d .centered-text-area { width: 100%; position: relative ; } .u2d8fa2b2569a10bd79ef8f73909a136d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2d8fa2b2569a10bd79ef8f73909a136d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2d8fa2b2569a10bd79ef8f73909a136d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2d8fa2b2569a10bd79ef8f73909a136d:hover .ctaButton { background-color: #34495E!important; } .u2d8fa2b2569a10bd79ef8f73909a136d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2d8fa2b2569a10bd79ef8f73909a136d .u2d8fa2b2569a10bd79ef8f73909a136d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2d8fa2b2569a10bd79ef8f73909a136d:after { content: ""; display: block; clear: both; } READ: Final Exam EssayThe greatest need for teachers occurs in rural and urban areas. There is also a great shortage of teachers in specific subjects, such as math, science, bilingual education, and English as a second language (Recruit). Despite this need, teaching is still considered to be one of the most underpaid professions for college-graduates. The average salary for a teacher in the United States in 1998 was $39,347.00 per year. California, however, is the eighth-highest paid state for teachers, receiving an average of $44,585.00 per year (Salary). Though the pay is not high, the rewards of being an instructor are like no other. Teaching provides a person with the opportunity to give back to their community and to impact a significant number of lives. Teachers have a great responsibility laid at their feet. But, with a desire to change lives, a likeable temperament, and the proper education there is now doubt that one can find true success in the field of education. Words/ Pages : 1,434 / 24 abbygigliotti25http://www.blogger.com/profile/10800276054622548807noreply@blogger.com0tag:blogger.com,1999:blog-8823760005642058195.post-82462874752387776612019-11-24T13:30:00.001-08:002019-11-24T13:30:04.731-08:00Free Essays on Archeology Affecting LiteratureArcheology Affecting Literature Since the beginning of time men have wondered about the lives of people who came before. Numerous archeologists have discovered various objects made and used by past civilizations which have supplied us with vital information about our past. Many of those discoveries have helped to clarify bits and pieces of our world and its people. As men marvel and try to understand how our ancestors lived, these artifacts can help. Many of these past discoveries from archeology digs can perhaps sometimes be substantiated by physical evidence. To what degree do these discoveries discredit or support the information presented? Contemporary archeology is greatly affecting the validity of literary works previously considered fictional, as well as disclaiming the thesis of some non-fictional works. Discoveries made due to archeological digs affect the validity of (1) American, (2) British, and (3) Greek works of literature. Barry Fellââ¬â¢s publication of American B.C. is an account of our earliest settlers in North America and how their origins are tied to the Mediterranean littoral. About 3,000 years ago Celtic mariners crossed the Atlantic to settle in New England and other areas. Other colonist followed speaking many different languages and settled in other parts of the United States. In 1975, in the northwest region of the United States, discoveries of ancient Celtic inscriptions were found on areas of buried buildings and they were believed to be temples to the Celtic Godââ¬â¢s. Indian culture developed and formed from these European and the Middle East influences. A tablet found in an ancient Indian burial mound in 1874 was another mystery that brought clues that we could use to help us understand past civilizations. ââ¬Å"For on it are inscribed astronomical instructions in three ancient languages ââ¬âEgyptian, Iberian Punic, and Libyanâ⬠(Fell 4). Barry Fellââ¬â¢s findings have caused much contro... Free Essays on Archeology Affecting Literature Free Essays on Archeology Affecting Literature Archeology Affecting Literature Since the beginning of time men have wondered about the lives of people who came before. Numerous archeologists have discovered various objects made and used by past civilizations which have supplied us with vital information about our past. Many of those discoveries have helped to clarify bits and pieces of our world and its people. As men marvel and try to understand how our ancestors lived, these artifacts can help. Many of these past discoveries from archeology digs can perhaps sometimes be substantiated by physical evidence. To what degree do these discoveries discredit or support the information presented? Contemporary archeology is greatly affecting the validity of literary works previously considered fictional, as well as disclaiming the thesis of some non-fictional works. Discoveries made due to archeological digs affect the validity of (1) American, (2) British, and (3) Greek works of literature. Barry Fellââ¬â¢s publication of American B.C. is an account of our earliest settlers in North America and how their origins are tied to the Mediterranean littoral. About 3,000 years ago Celtic mariners crossed the Atlantic to settle in New England and other areas. Other colonist followed speaking many different languages and settled in other parts of the United States. In 1975, in the northwest region of the United States, discoveries of ancient Celtic inscriptions were found on areas of buried buildings and they were believed to be temples to the Celtic Godââ¬â¢s. Indian culture developed and formed from these European and the Middle East influences. A tablet found in an ancient Indian burial mound in 1874 was another mystery that brought clues that we could use to help us understand past civilizations. ââ¬Å"For on it are inscribed astronomical instructions in three ancient languages ââ¬âEgyptian, Iberian Punic, and Libyanâ⬠(Fell 4). Barry Fellââ¬â¢s findings have caused much contro... abbygigliotti25http://www.blogger.com/profile/10800276054622548807noreply@blogger.com0tag:blogger.com,1999:blog-8823760005642058195.post-6510781046588073192019-11-21T07:29:00.001-08:002019-11-21T07:29:17.037-08:00The Definition and Knowledge on Youth Culture Research PaperThe Definition and Knowledge on Youth Culture - Research Paper Example Today, the youth engage in too much activity and have access to a lot of information that they refrain from following the advice of their elders; in fact, they believe they are old enough to make their own decisions even at early stages of adolescence (Harvey 228). As a result, the culture of the youth has vastly changed over a short period as compared to customary practices when people had to attain self-sufficiency and follow the right path in order to survive. Assertively, this essay entails a comprehensive assessment of facts supporting the notion that the culture of the youth continues to change over time. These facts will be a general evaluation of the journey from adolescence to adulthood that dictates the culture that the youth adopt. Significantly, the youth culture was not a topic of discussion until late in the 20th Century where it became a historical phenomenon based on an evaluation of past practices relative to the adolescence to adulthood experience. Since then many p rofessionals have come up with theories on the evolution of the youth culture based on the core influential factors i.e. history, economy and psychological traits. According to some of these theories, the changes in youth culture emanated from the introduction of schools as a compulsory way of education. The overall idea is that this isolation of the youth created a completely new experience of the adolescence to adulthood mostly because it led to limited interactions with adults. Contrary, problems such as those identified in the ââ¬ËHow Long Will I Cry?ââ¬â¢ abbygigliotti25http://www.blogger.com/profile/10800276054622548807noreply@blogger.com0tag:blogger.com,1999:blog-8823760005642058195.post-51694616394687834702019-11-20T09:20:00.001-08:002019-11-20T09:20:04.893-08:00Self-Disclosure, Gender, and Communication Essay - 2Self-Disclosure, Gender, and Communication - Essay Example This can be done verbally, writing and even sign language. As long as information has been conveyed from one person to another, this is considered communication (Derlega & Berg, 1987). The above defined terms are relevant to one if they are to use during interactions and relations to other individuals in the society. For example, close relationships existing between a man and woman will have fewer arguments if they communicate properly and open up to each other by expressing their emotions and thoughts. I have read the article, ââ¬Å"Shared Talking Styles Herald New and Lasting Romanceâ⬠and I admit that I was fascinated by the information presented. Each time I read the article, I understood it better. This article suggests that individuals who are conversationally aligned are most likely to pair up. In speed dating, pairs who had the same language style agreed to meet again afterwards. From the article, ââ¬ËCritique of shared talking stylesââ¬â¢, experts suggests that a large portion of the message conveyed from one individual to another is not contained in the words used, but instead in the vocal elements. The vocal elements include tone of voice, accent, speed, volume and inflection. This has made me understand why I sometimes felt angry or sad after having a conversation with my girlfriend. At that time, I could not comprehend why I felt sad even though she did not say any offending word. After reading the article, I understood that non verbal communication is also noteworthy (Giri, 2004). I think the article gives detailed means of communication between two people. For example, it is true that women usually have an emotional tone and mannerism in a conversation that increases their chances of being liked. This information should be made available either as books or websites for other people to read. This will change the way people communicate and relate to either their friends or lovers (Bowers, 2010, p. 1). The writer also makes me abbygigliotti25http://www.blogger.com/profile/10800276054622548807noreply@blogger.com0tag:blogger.com,1999:blog-8823760005642058195.post-51340524473095641532019-11-18T01:00:00.001-08:002019-11-18T01:00:05.294-08:00Henry V Essay Example | Topics and Well Written Essays - 1000 wordsHenry V - Essay Example ââ¬Å"Henry Vâ⬠grossed 10 million dollars in the United States. Branagh was nominated for Oscar for Best Director and Best Actor in a Leading Role; Phyllis Dalton won the British Academy Award and Oscar for Best Costume Design. The soundtrack to the movie by Patrick Doyle is noteworthy; it is became known on its own. The film also received other awards such as European Film Awards and awards from the National Board of Review and the New York Film Critics Circle. The movie tells the story of the young King of England Henry V. He, being stirred by high church officials and advisors is contemplating to start a war with France on the ground of claims for the throne of France. At the time when the King is talked into the war, he is also insulted by the King of France. French think of Henry as of a young boy they have no reasons to be afraid of, so the Dauphine of France sends him tennis balls as a royal gift. King Henry seizes the opportunity for a war as a chance to change his ima ge and to live up to expectations of his people, so he leads his troops into battles against France. He has to deal with treason, lack of supply and exhaustion of his soldiers, their morale lowering. He is a good commander of his army, loved by his soldiers, firm and cruel with those, who break the law and noble in his interactions with French. He also has to face his own uncertainties and find strength in communion with God. The culmination of the war is the Battle of Agincourt, won by handful of English man compared to the large French army. Then, the treaty is signed between England and French, and King Henry woos princes Katherine into marriage. ââ¬Å"Henry Vâ⬠is considered to be one of the most historically accurate movies ever filmed. However, there are a few inconsistencies. The source of historical information for Shakespeareââ¬â¢s play was the ââ¬Å"Chroniclesâ⬠of English history written by Raphael Holinshed. But, to create a dramatic and intriguing story, authors had to take liberty and change some of the details, albeit, not significant. The events, portrayed in the movie, took place in 1415. The film presents accounts of only a portion of a long lasting unresolved conflict between France and England, known as the Hundred Yearsââ¬â¢ War. The beginnings, origins and causes of the dispute were very complex, but the reason for an open conflict was the argument over the rich and beautiful French territory of Gascony. According to the play and the movie, the immediate cause of the war was Henryââ¬â¢s claim to the French throne. However, the claim to the French throne was made earlier than that. The French king Philip VI made an unsuccessful attempt to retake Gascony, but the defeat of the Scottish uprising in the battle of Halidon Hill literally crossed out all his plans. Embarrassed and humiliated, he decided to eliminate all English influence from the territory of France. After scouting English settlements on the English Channel, he gathered enough courage to challenge English authority. In retaliation, King Edward claimed that he was de facto the legitimate heir to the throne of France. Phillip, of course, was furious by this proud claim and formally declared war to England. So Henry V was not the one who made the allegation to the French throne; he only continued the demand of his ancestor, Edward, which began the war in the first place. Also, the movie shows the two nations supposedly living in peace with abbygigliotti25http://www.blogger.com/profile/10800276054622548807noreply@blogger.com0tag:blogger.com,1999:blog-8823760005642058195.post-3207668880363669702019-11-15T13:32:00.001-08:002019-11-15T13:32:11.750-08:00Business Aligning And Business Impact Information Technology EssayBusiness Aligning And Business Impact Information Technology Essay There are many views on what constitutes business strategy. Definitions for business strategy and its features include the following. A business strategy à ¢Ã¢â ¬Ã ¦ à ¢Ã¢â ¬Ã ¢ should encapsulate a statement of an organisations mission or vision so that there is a clear and consistent point of focus (King, 1978); à ¢Ã¢â ¬Ã ¢ provides a deliberate plan of action (Kaplan Norton, 1996: Henderson Venkatraman, 1993, King 1978); 2)Definition of IS/ IT Strategy Figure 1: IS/IT Strategy. The figure describes the where, what and how of the planning Source: Source: Edwards, Ward Bytheway, 1991; Ward Peppard, 2002, p.41 IS Strategy IS strategy can be defined as a strategy to implement information systems that recognizes organizational requirements, in other words demand for the information and systems to support the overall business strategy and its plan to gain or maintain the advantage (Rackoff, Wiseman Ullrich, 1985; Ward Peppard, 2002; Edwards, Ward Bytheway, 1991). An IS strategy should include the business needs for the future aligned closely to the business strategy. It should also define and prioritize the investments needed to achieve the application portfolio. IT Strategy IT strategy is the supply to the demand created by IS strategy. It outlines the vision of how the organizations demand for information and systems will be supported by technology (Ward Peppard, 2002). They further suggest that the IT strategy is concerned with the IT capabilities and services like IT operations, systems development and user support. Luftman (2003) refers to the IT strategy as a set of decisions made by IT and functional business managers that either enable or drive the business strategy. It leads to the deployment of technology infrastructure and applications, and human competencies that will assist the organization in becoming more competitive. Figure2: Inputs and outputs of IS/ IT strategy Source: Edwards, Ward Bytheway, 1991 Literature on IS and IT Strategy In view of Clarke (2005), The role of Information Systems (IS) has developed during the years. The original formation was of automation of existing manual and precomputer mechanical processes. This (automation of existing manual processes) was quickly replaced by the rationalisation and integration of systems. In both of these forms, IS was regarded primarily as an operational support tool, and secondarily as a service to Management Clarke (2005) further suggests, Information Technology (IT) had been critical to the implementation of an organizations strategy. The dominant sense in which the term is used is that a strategic information system (SIS) is an information system which supports an organization in fulfilling its business goals. Ward and Griffiths (1996, p1) say that it is essential for the organizations to understand how the role of technology based information systems has evolved. With time, organizations have realised that there is a need to approach IS/IT more tactically by understanding the role of IT in business, and making IT a part of business. As suggested by Ward and Peppard (2002, p1) the organizations are looking at the application of technology not only to underpin existing business operations but also to create new opportunities that provide them with a source of competitive advantage and propose a strategic approach for managing their systems. Kearns and Lederer (2003) have supported the critical and strategic role of IS/IT by stating that, Recent surveys of CEOs (Chief Executive Officer) have shown that, despite numerous failed investments, information technology has assumed a critical and strategic role in their organization. If IS/IT is to fulfil its role, the CIOs (Chief Information Officer) need to adopt Strategic Information Systems Planning. SISP began during 1970s and organizations began using IS/IT in ways that changed the functioning of their businesses. Bruns and McFarlan (1987) thought that, Information Technology has done more than just enhancing the existing processes within the organization. IT has provided the spark that caused the managers to rethink their business strategies. The organizations that have changed their control systems and structures have seen a transformation in the effectiveness of the business processes. Bruns and McFarlan (1987) further suggest that, they have found ways to channel the power of information to the muscles of their corporations. IS/ IT- Business Alignment For an organization to achieve competitive advantage it is important that the business use IS/IT to support the main business processes and become dependant on IS/IT. It is also important that there is IT participation in business planning (BP) and vice-versa. Chan and Huff (1993) say alignment of an IS plan and the business plan is very important and it leads to IS efficiency and value. A closer look at the aims for adopting a IS/IT strategy according to Ward and Peppard (2002) suggests that the SISP process is used for aligning IS/IT with business and gain competitive advantage from business opportunities created by using IS/IT. However, not all IT projects are implemented and many factors have been identified that contribute to IT failures. One of the main failures that have been highlighted is that the 14 failure to implement is due to the planning process and its practices (Hartono et al.2003). Another major problem that has been seen in SISP is failure to translate goals and objectives into action plans (Teo Ang, 2001 in Hartono et al., 2003) and lack of support for IT architecture and also the duration of SISP have been viewed as factors contributing to low rate of implementation. According to Reich and Benbasant (1996) is a process. It is unique to each organization and uses both the IT and business knowledge to support business objectives. Thus, it is important to bring IT into the main business stream and let IT function as an entity in the business. For this to happen, the senior executives in the companies must work together and define the business needs and frame an IS/IT and business strategy to support the business goals and objectives. Thus, for an organization to achieve competitive advantage and improve business performance it is important to align its IS/IT plan with the business plan, and IS/IT systems should be used in accordance with the resources and the capabilities of the organization in times of environmental changes. SISP is a way to implement those IS/IT systems not only to achieve competitive advantage but also for proper functioning in the ever-changing business environment. Business Aligning and Business Impact of IS IT Because of the complexity of the strategic information systems planning process and uniqueness of each organization, there is no one best way to tackle it. Vitale, et al. (1986) classify SISP methodologies into two categories: impact and alignment. Impact methodologies help create and justify new uses of IT, while the methodologies in the alignment category align IS objectives with organizational goals. 1) Impact Methodologies Value Chain Analysis: The concept of value chain is considered at length by Michael Porter (1984). According to him, every firm is a collection of activities that are performed to design, produce, market, deliver, and support its product. All these activities can be represented using a value chain. Porter goes on to explain that information technology is one of the major support activities for the value chain. Information systems technology is particularly pervasive in the value chain, since every value activity creates and uses information. A firm that can discover a better technology for performing an activity than its competitors thus gains competitive advantage (Porter, 1985). Thus value chain analysis: (a) Is a form of business activity analysis which decomposes an enterprise into its parts. Information systems are derived from this analysis. (b) Helps in devising information systems which increase the overall profit available to a firm. (c) Helps in identifying the potential for mutual business advantages of component businesses, in the same or related industries, available from information interchange. (d) Concentrates on value-adding business activities and is independent of organizational structure. Strengths: The main strength of value chain analysis is that it concentrates on direct value adding activities of a firm and thus pitches information systems right into the realm of value adding rather than cost cutting. Weaknesses: Value chain analysis suffers from a few weaknesses, namely, (a) It only provides a higher level information model for a firm and fails to address the development and implementation issues, (b) Because of its focus on internal operations instead of data, it fails to define a data structure for the firm. 2) Alignment Methodologies Business Systems Planning (BSP): The methodology focuses on business processes which in turn are derived from an organizations business mission, objectives and goals. Business processes are analyzed to determine data needs and, then, data classes. Similar data classes are combined to develop databases. The final BSP plan describes an overall information systems architecture as well as installation schedule of individual systems. Steps in a BSP study are: Barlow (1990) and Ledrer and Sethi (1988) have discussed strengths and weaknesses of BSP. Strengths: Because BSP combines a top down business analysis approach with a bottom up implementation strategy, it represents an integrated methodology. In top down strategy, BSP develops an overall understanding of business plans and supporting IS needs through joint discussions. Weaknesses: (a) BSP requires a firm commitment from the top management and their substantial involvement. (b) It requires a high degree of IT experience within the BSP planning team. ((e) Major weakness of BSP is the considerable time and effort required for its successful implementation. About the Assignment The past few decades have witnessed major changes in the way we do business. Increased competition and the pursuit of ever-greater performance have forced businesses to focus on quality, efficiency, and productivity, while encouraging innovation and creativity. In addition, there have been significant changes in global economies and in the structure of the business worlds that exist in those economies. As a result, a variety of disparate approaches and methodologies for evaluating and restructuring business enterprises has emerged. The terms reengineering and business transformation have taken on amazing significance. In many company like Dell, those terms mean the complete assessment, restructure and redesign of entire businesses, including information technology (IT) and Information System its Management (IS) In Below assignment we are going to focus on Business strategies and Information strategies of Dell Company, we are also going to look into Advantage and Disadvantage of Business strategies, Information System and Information Technology in general. Company Overview Dell, a Delaware corporation, was founded in 1984 by Michael Dell on a simple concept: by selling computer systems directly to customers, Dell could best understand their needs and efficiently provide the most effective computing solutions to meet those needs. Dell is based in Round Rock, Texas, and conducts operations worldwide through its subsidiaries. Unless otherwise specified, references to Dell include its consolidated subsidiaries. Dell operates principally in one industry and is managed in three geographic segments: the Americas, Europe, and Asia Pacific-Japan regions. Vision Statement: Its the way we (Dell) do business. Its the way we (Dell) interact with the community. Its the way we interpret the world around us-ours customers needs, the future of technology, and the global business climate. Whatever changes the future may bring our vision Dell Vision will be our guiding force. Dell needs full customer satisfaction. In order to become the most successful computer company, they need the newest technology and loyal customers. Mission Statement: Dells mission is to be the most successful Computer Company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of: à ¢Ã¢â ¬Ã ¢ Highest quality à ¢Ã¢â ¬Ã ¢ Leading technology à ¢Ã¢â ¬Ã ¢ Competitive pricing à ¢Ã¢â ¬Ã ¢ Individual and company accountability à ¢Ã¢â ¬Ã ¢ Best-in-class service and support à ¢Ã¢â ¬Ã ¢ Flexible customization capability à ¢Ã¢â ¬Ã ¢ Superior corporate citizenship à ¢Ã¢â ¬Ã ¢ Financial stability http://retailindustry.about.com/od/topusretailcompanies/p/dellincprofile.htm Business Strategy of Dell Dells business strategy combines its direct customer model with a highly efficient manufacturing and supply chain management organization and an emphasis on standards-based technologies. This strategy enables Dell to provide customers with superior value; high-quality, relevant technology; customized systems; superior service and support; and products and services that are easy to buy and use. The key tenets of Dells business strategy are: A direct relationship is the most efficient path to the customer.à A direct customer relationship, also referred to as Dells direct business model, eliminates wholesale and retail dealers that add unnecessary time and cost or diminish Dells understanding of customer expectations. At www.dell.com, customers may review, configure and price systems within Dells entire product line; order systems online; and track orders from manufacturing through shipping. Customers can purchase custom-built products and custom-tailored services. Dells flexible, build-to-order manufacturing process enables Dell to turn over inventory every four days on average, and reduce inventory levels. Dell is the low-cost leader. Dell maintains the lowest cost structure among its major competitors, and to pass those savings to its customers. Non-proprietary standards-based technologies deliver the best value to customers.à Dell believes that non-proprietary standards-based technologies are critical to providing customers with relevant, high-value products and services. Focusing on standards gives customers the benefit of extensive research and development from http://www.sec.gov/Archives/edgar/data/826083/000095013405004423/d22995e10vk.htm Information Systems Strategy of Dell Information systems were critical to Dell. The information systems supported the Dell Direct business model by providing a range of tools from order entry to production integration. Information systems provided the means for delivery of instant information to employees through e-mail or over the intranet. And information systems were a way to connect suppliers to the business, to collect and analyze information collected from the marketplace, and to support decisions on everything from hiring practices to product offerings to pricing. IT is an enabler to make the business model work, The backbone of the information system was an architecture called G2 (See Exhibit 3). Data Engine Message Broker Application Server Wed Based Client Application G2 Model The G2 architecture was an object-based infrastructure, with a web browser front end interface. It had a single point of connection and was built in small pieces. There was local control of functionality but a global view of the business. The primary components of the G2 architecture were commonly available applications such as Microsoft office, database engines, and Internet servers. The G2 architecture was similar in design to the Dell organization structure, which was also built in small pieces, with local control but a global view of the business. The Dell business model resulted in a different production profile than other business models. The direct model implied that every production run is unique in some way, and hence every lot was of quantity one. http://www.kppartners.com/documents/zerotime-dell_case_study.pdf Analysing Business Aligning in Dell To show Business aligning in Dell we will use value chains analysis The value chain in place at most firms assumes a make-to-forecast strategy. That is, standard products are produced from long-term forecasts of customer demand. And in the case of Dell Computer corporation Michael Dell made business model, which allows the company to build each product to order. Dell is well-known for its ability to mass-produce computers that are customized to a customers order. This production and operations process is known as mass-customization or, in a value-chain context, a build-to-order (BTO) strategy. In its build-to-order strategy, Dell assembles the product only after the customer has placed the order, . At Dell, this process depends on computer systems that link customer order information to production, assembly, and delivery operations. BTO frequently requires a change in organizational culture, managerial thinking, and supplier interactions and support. Inevitably, the process begins by acquiring a better understanding of customer demand; then improvements in information flow will produce the ability to increase responsiveness in all areas of the value chain. http://www.calstatela.edu/faculty/msabet/c12_Turban_0471705225.pdf Advantage and Disadvantage Of Business Strategies There are numerous advantages you can extract from the marketplace if you know how. And the marketing plan is an excellent tool for identifying and developing Business strategies for extracting these advantages. 1) Advantages of Business Strategies of Dell: Identifies needs and wants of consumers Determines demand for product Aids in design of products that fulfil consumers needs Dells inventory turnover rate of 60 times per year compares to 12-15 times for most indirect vendor. Dell can develop direct customer relationship. Dell knows who the end user is, what equipment it has bought from Dell, where it was shipped, and how much the customer has spent with Dell. Dell uses that information to offer add-on products and services, to coordinate maintenance and technical support, and to help the customer plan its PC replacement and upgrade cycle. 2) Disadvantages of Business Strategies of Dell: Leads to faulty marketing decisions based on improperly analyzed data Creates unrealistic financial projections if information is interpreted incorrectly Identifies weaknesses in overall business plan http://inventors.about.com/od/licensingmarketing/a/advantages_mark.htm Advantage and Disadvantage of IS and IT 1) Advantages of information technology and Information System Dell Inc Dell Inc company realizes Internet-associated efficiencies throughout its business, including procurement, customer support and relationship management. At www.dell.com, customers may review, configure and price systems within Dells entire product line; order systems online; and track orders from manufacturing through shipping. At valuechain.dell.com, Dell shares information with its suppliers on a range of topics, including product quality and inventory. Dell also uses the Internet to deliver industry-leading customer services. For instance, thousands of business and institutional customers worldwide use Dells Premier Dell.com Web pages to do business with the company online. http://e-learning.dmst.aueb.gr/mis/Cases/Dell/index.htm 2) Disadvantages of information technology and Information System for Dell Inc The Internet has also created entirely new markets and formed the basis for thousands of new businesses and that is biggest disadvantage for Dell Inc. Internet technology is based on universal standards that any company can use, making it easy for rivals to compete on price alone, due to which profits have gone down. Information is available to everyone on internet, due which it raises the bargaining power of customers, who can quickly find the lowest-cost provider http://www.prenhall.com/behindthebook/0132304619/pdf/Laudon%20Feature%203.pdf Barriers in implementation of IS and IT in Dell Company Dell Co business model was unique in its way and the company did not had time to think differently because the company was growing by about $1 billion every 9 weeks. Dell had a limited time for classroom training of new Information systems to employees. The Dell business model resulted in a different production profile than other business models. The direct model implied that every production run is unique in some way, and hence every lot was of quantity one. Dell was not able to have a centralized structure, because the local business units had to have their own IT people. As such, the information systems were highly decentralized. No programmers reported directly to the CIO. Instead, each division and business had some IT people. http://www.kppartners.com/documents/zerotime-dell_case_study.pdf Conclusion Dell has increased the opportunity for revenue and the increased access to information, which potentially translates into new product and service offerings. The advantage to the customer is the traditional one-stop-shopping arrangement for products and services, offloading these tasks from information systems organizations, and freeing the IS management up to concentrate on core business issues rather than procurement and services. http://i.dell.com/sites/content/corporate/secure/en/Documents/FY10_Form10K_Final.pdf Recommendations To get a successful IS and IT Strategy program will rely on (1) Senior managements commitment; (2) The full support and participation of the IT IS team (3) The competence of the IS and IT team, which must have the expertise to apply the specific site and system, identify mission risks, and provide cost-effective safeguards that meet the needs of the organization; (4) The awareness and cooperation of members of the user community, who must follow procedures and comply with the implemented controls to Safeguard the mission of their organization (5) An ongoing evaluation and assessment of the IS IT-related mission risks. http://csrc.nist.gov/publications/nistpubs/800-30/sp800-30.pdf Authors Reference Barlow, J.F., Putting Information Systems Planning Methodologies Into Perspective, Journal of Systems Management, July, 1990, pp. 6-9. 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